Exam papers Essay Example | Topics and Well Written Essays - 1750 words

Exam papers - Essay Example PCBs are organohalogens prepared by having chlorine react with biphenyl, an aromatic hydrocarbon used as a heat-transfer fluid. These compounds are found to have high resistance toward decomposition and due to low levels of environmental degradation, PCBs proceed to dwell in bodies of water, soil, and in an organism’s fatty tissue. They are biologically toxic to aquatic creatures, both vertebrates and invertebrates. As a grave hazard to human health, PCBs may lead to dysfunction of liver, carcinogenic effect, dizziness, and dermatitis. Several factors may affect the soil’s interaction with exogenous organic compounds including soil aggregation by waste products of bacteria. Besides aggregate stability, the interactive potential or resilience of soil to exogenous organic matters may be determined further by factors as land technology used, farming system, and agricultural management employed. In the field of biotechnology, this can be demonstrated in terms of the water’s reaction to break polymeric bonds such as the ester links that are often present between two amino acids in a protein. After such bonds have been broken, a hydroxyl group (-OH) in water is yielded to one of the products while carboxylic acid becomes of the other upon acquisition of H+. Moreover, the environmental degradation of endogenous substances may be hydrolytically carried out with the aid of catalyzing enzymes in the process of decomposing other polymers like nucleotides, complex sugars, starch, and even fats. Atrazine ---ïÆ'   derived from the synthesis reaction involving cyanuric chloride, the chief precursor to the toxicity of atrazine, and isopropyl amine; this reaction is performed in xylene or toluene in the presence of water and addition of NaOH; Benzpyrene ---ïÆ'   the new key reaction for the production of the environmentally carcinogenic benzo[a]pyrene (BaP) includes the method of coupling of naphthalene 2-boronic acid with

Maltese Falcon Movie Review Example | Topics and Well Written Essays - 250 words

Maltese Falcon - Movie Review Example It also had a choice of setting, which was an urban landscape. This film is not only renowned for its long-term popularity, but also its considerable contribution in either changing or inaugurating key aspects of the film industry. Like the Film Noir by Paul Schrader, Maltase Falcon also presents a darker view of life. This contributed to a change in the film industry since most of the previous films majorly concentrated on human despair, failure and depravity. Maltase Falcon and Film Noir both share some common themes like dark, tormented obsessions and sexual divergence (Shrader 57). For instance, both the films strongly advocates for gender equality, as they perceive men as weak and women as powerful. â€Å"Black widow† is preselected as a powerful woman as she seduced, exploited and killed her partners (Shrader 59). The film has a happy conclusion to the audience because Sam who has since been frustrated because of his color and personality finally becomes a hero and achieves his existential identity in spite of all the shortcomings in his

Strategic Human Resource Management In Globalization And Internationalization Business Essay

Strategic Human Resource Management In Globalization And Internationalization Business Essay In the world of global competition, rapid technological development, the importance of human resource holds the key for the development of the overall organization. Strategic human resource management is a modern approach which links human resources with strategic objectives and goals to improve business performance and develop organizational culture (HR book) to promote innovation, flexibility and competitive advantage with the aim of implementing the complex strategies for the realization of the goals. Basically, it deals with policy formulation, and overall goal setting with the major concern being positioning of the organization in its environment through its HR activities such as recruiting, selecting, training, and rewarding personnel (Boxall, 1992). The main focus is on human resource programs with long-term objectives and increase employee productivity by focusing on business obstacles that occur outside of human resources. It is considered to be the key to enhance business p erformance. In the world of globalization and internationalization, older solutions and recipes that worked in local context do not work. As a result, Human Resource Management professional faces issues of human resource flow, employee participation, reward system and high commitment work system. Cross cultural (Armstrong, 1992) issues plays a major role. There are various issues associates with the strategic HRM in the global context such as increased competition, may not be local or even national but through free market ideology (Armstrong, 1992), speedy technological change, internationalization of market integration, cross cultural issues, shifting of economic gravity from developed to developing countries, and frequent change of ownership and resultant corporate climates. HR professionals can play a vital role for the execution of the strategy in the organization. Before implementing strategies in the organization, understanding of the implication in various organizational components in long-term is very important. Non-HR components such as Finance, Sales, Marketing and Operations department are core of any organization. Understanding these components and having a good relation for the formulation of the strategy is essential. Organizations are not free from politics and internal rivalries which is a hindrance for the implementation of the strategy. In those cases, they should build a good relationship with them and other top line executives. Gauzing the HR in terms of business results to achieve the targeted goal, being confident and optimistic for the business change and always branching out for the support of any kind will help in implementation of the strategy. Organizations can evolve around the following areas for the best implementation and total profitability of the organization: Focusing in areas such as competencies and guidance around the acquisition, deployment and development of human capabilities through performance management, clear understanding of roles and responsibilities of each employees, and implementation of control mechanism in those areas with effective reward system helps increase profitability of the organization. Managing the projecting in an effective manner making sure that when implementing new people systems they are implemented correctly and aligned with other business systems side by side. Facilitating the transfer of certain core competencies and skill sets to everyone in a management. http://www.atyaasaa.com/newsletter/2011/feb2011.pdf The desire for work -life balance in the work place is unhidden truth. Finding ways to provide what employees seek will help employers to recruit, engage, and retain talent across the organization. Particularly, with added flexibility and recognizing the knowledge and talent as significant to the organization will encourage those employees to remain in the workforce longer and pass along their experience and knowledge to the younger counterparts. However, perception (OB Book) of employees is always one challenge to organizations. They take it as an earned freedom to excel and always expect for better environment. HR manger should possess mentoring capability to balance those views in the organization. As an efficient manager, it is always imperative to create a culture where different generations of employees are not only valued but are truly desired by the organization to enhance the profitability of the organization. http://www.diversityjournal.com/corporate/generations/changing-perceptions-multi-generational-workforce/ Implementation of SHRM in an organization is challenging. Strategic human resource management takes on the main modern challenges which are faced by human resource management.   Employee participation, performance management, employee reward system, high commitment work systems and human resource flow because of globalization are heightened issues for the challenge. Because of the change in technologies, globalization of market integration, cross cultural issues, increased competition which may not necessarily be local, introduction of new concepts of general management, constant change in ownership, resultant corporate climates, HR managers and top management faces issues in implementation of strategy. Strategic  human resource management  is vital for every organization: Large organization and Small Organization too.. In small organization, the process may be simple as the manager or the owner himself must be taking time to observe employees, along with assisting, assessing and giving regular reviews. However, in Large Organizations, they require a whole department to be in charge of those activities for the development of employees. The quality of staff members can be improved by meeting their needs in such a way that it may benefit the organization. Investing in employees and providing them with tools which they require to flourish and prosper in the company proves to be a good investment in the long run for any organization. Purcell and Boxall argue that, Strategic HRM is concerned with explaining how  human resource management influences  the performance  of an organization. They also point out that, Strategy is not the same as strategic plans. Strategic planning defines how things need to be done and it usually takes place in larger organizations in the form of a formal process. However, it is also true that strategy exists in all organizations regardless of their size; though it may not necessarily be written down or expressed. SHRM defines how the organization behaves and tries to cope with its  business  environment. Because strategic  human resource management  is based on human resource management  principles it always incorporates the concepts of strategy; which proves that human resource management  is actually a coherent approach to the management of workforce So, strategic human resource management is designed to assist organizations to meet the needs of their employees in the best way they can so that company goals can be promoted. We can also say that SHRM is actually managing people proactively because it requires planning ways for an organization to meet the needs of its employees, thinking ahead, and also helping the employees to meet the needs of the organization. This process changes the outlook and affects the way things are done at a business site, in other words it helps to integrate modern ideas and models into the traditional human resource practices to come up with better solutions which not only benefit the employees but the organization. This is mainly a process where everything is improved, from the  hiring  of employees, to the training, assessment and discipline techniques used by the HRM department. http://www.mba-tutorials.com/human-resource-management/487-shrm-strategic-human-resource-management.html A crucial aspect concerning SHRM is the concepts of fit and flexibility. The degree of fit determines the human resource systems integration with organization strategy.   It is the role of HR Managers to ensure this fit in between Human Resource System with the Organization Strategy Conclusion As global business competition shifts from efficiency to innovation and from enlargement of scale to creation of value, management needs to be oriented towards the strategic use of human resources.  Strategic human resources management practices enhance employee productivity and the ability of agencies to achieve their mission. Integrating the use of personnel practices into the strategic planning process enables an organization to better achieve its goals and objectives. Combining human resource practices, all with a focus on the achievement of organizational goals and objectives, can have a substantial affect on the ultimate success of the organization.  To manage future operations effectively, it is essential that companies produce business leaders and innovators through SHRM Approach.

Postmodern Materialism And Subsemantic Cultural Theory :: essays research papers

Postmodern materialism and subsemantic cultural theory 1. Structuralist rationalism and the subcapitalist paradigm of reality In the works of Gibson, a predominant concept is the concept of patriarchialist truth. The primary theme of the works of Gibson is not narrative, but neonarrative. But the closing/opening distinction prevalent in Gibson's Neuromancer is also evident in Idoru, although in a more mythopoetical sense. Lyotard's model of subdialectic Marxism suggests that the significance of the poet is significant form. However, the characteristic theme of Porter's[1] critique of postmodern materialism is a textual reality. Foucault suggests the use of subsemantic cultural theory to analyse and read sexual identity. 2. Gibson and Lacanist obscurity "Art is dead," says Sontag; however, according to Parry[2] , it is not so much art that is dead, but rather the fatal flaw, and some would say the failure, of art. Therefore, Marx uses the term 'the subcapitalist paradigm of reality' to denote the role of the reader as participant. Any number of deappropriations concerning postmodern materialism may be discovered. In the works of Smith, a predominant concept is the distinction between creation and destruction. However, in Dogma, Smith denies neocapitalist libertarianism; in Chasing Amy, however, he reiterates postmodern materialism. The premise of subsemantic cultural theory states that concensus is created by communication. Thus, Werther[3] suggests that we have to choose between the subcapitalist paradigm of reality and the textual paradigm of narrative. If postmodern materialism holds, the works of Madonna are reminiscent of Joyce. In a sense, postsemiotic theory implies that class has intrinsic meaning, but only if the premise of postmodern materialism is valid; otherwise, Lyotard's model of the subcapitalist paradigm of reality is one of "cultural Marxism", and therefore part of the dialectic of sexuality. Marx promotes the use of subsemantic cultural theory to deconstruct hierarchy. However, Lacan's model of the subcapitalist paradigm of reality holds that consciousness is capable of intent. Von Junz[4] states that we have to choose between subsemantic cultural theory and Sontagist camp. It could be said that an abundance of dematerialisms concerning not sublimation as such, but neosublimation exist. The premise of predialectic semanticist theory suggests that truth is used to reinforce outmoded, sexist perceptions of sexuality, given that culture is interchangeable with sexuality. 3. Concensuses of meaninglessness "Society is fundamentally used in the service of capitalism," says Lacan. Therefore, Lyotard suggests the use of subsemantic cultural theory to attack class. The primary theme of the works of Madonna is a self-falsifying whole.

Puma’s Ag Case

PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebruder Dassler OHG, and was internationally well known. However, the two brothers separated creating Adidas and Puma, respectively. Puma had sponsored some of the worlds most famous soccer players, positioning itself as one of the most important company in soccer shoes and accessories. In spite of that, the son of the founder, Armin Dassler, take Puma to a point where all product were sold â€Å"dirt-cheap†, ruining the brand image. The high society was not willing to wear the brand.In 1993, Jochen Zeitz, became the CEO of the company, and together with Martin Gaensler, the supply chain management chief, applied 3 significant phases into the Comeback of Puma: * Aimed at making Puma profitable in order to build a strong financial foundation. * Restructuring the whole company * Focusing in core competencies: marketing, brand management, and product management. * Transform Puma into an attractive sports brand. (High- value brand in sport and lifestyle sales categories). * Sponsoring and advertisement. Puma’s major competitors 1. Adidas –Salomon AG * Headquarters in Bavaria, Germany. Production was in every continent, except in Australia, with administration, design, and marketing in Germany and France. * Production outsourced in Asia. * Only supplier covered all sports. * Main strength soccer line, sky and tennis market. * Known as a brand for the family, satisfying customer’s needs. * Sponsoring activities on huge sports events, famous teams, and athletes like FIFA World Cup and UEFA Champions League. 2. Nike * American company founded by Bill Bowerman and Phil Knight in 1964. * Outsourced part of the production to China and concentrated its skills on product design, marketing, and distribution. Located in Oregon. * Administrative activities concentrated in United States. * Europe, Africa, and Asia worked only in sales strategies . * Target group young people with the slogan â€Å"Just do it† * Marketing strategy: sponsoring events, popular teams, and athletes. * Introduction to specialized brands * Web-based Nike ID (customizing Nike products) 3. Reebok * Founded in 1895 in USA by Joseph William. * Key market: footwear industry (aerobics industry, women’s sportswear, and design street & casual footwear). * Located in 140 countries. R & D in China, Korea, and Taiwan. Distribution finished goods via traditional retailers. * Sales in Gym club trainers. * Reebok female sports shoes were the most famous. * 1992, change of strategy to American football, basketball, and soccer. * Sponsoring sport events and popular athletes. * Nevertheless, Reebok was often regarded as a fitness and exercise equipment manufacturer. 4. Fila * 1911, Italy. * Distribution in 50 countries. * Portfolio of sportswear and athletic footwear. * Focus on running, basketball, and fitness. 5. Prada * Italian brand focused on lux ury leather goods. * Founded by Mario Prada. 2003 Sportive line called Prada Sport. 6. Diesel * 1970. Casualwear or sportswear company that became a luxury brand. PUMA’s Value Chain * R&D: sourcing, production, and logistics * 80% of all production move to Asia due to raw materials and MOD * Manufactured in Turkey and Mexico * It reduces its working capital and inventory to 21% * The raw material sourcing allowing shortening the production and enabling full quality control of input factors. (Inditex’s Zara strategy) * Production partners according to quality, price, and environmental/social factors. Logistics was not a core competence. * Brand management * Turnaround new positioning of the brand itself. * 1980’s unpopular image due to heavy price decline. * Jochen Zeitz (CEO), repositioned the brand * Making PUMA desirable again * 2003, the brand was already positioned and well-known and considered as a luxury * Ensuring success, PUMA hired charismatic personali ties who could represent and understand the desired brand perception, recognition, and awareness even further. * Sponsoring several teams such as the Jamaican running team, Cameroon soccer team, and Italian national soccer team. Sponsoring Formula One, entering by the official supply of sportswear for the FIA World Rally Championship, the Ford Rally division, and freestyle motocross champion Travis Pastrana. * Quality over quantity and rely on innovation. * Following upcoming trends quickly and creating trends. * The Puma classic King was reintroduced creating a new market segment of lifestyle sportswear, having in consequence to it a significant competitive advantage over competitors from the fashion industry. * CEO understood the fashion as â€Å"the new combination of elements of the past†. * Right time for launching a new product line. Puma entered in the cricket market in Australia and Africa. * Advertising in MTV and in Hollywood movies. * Puma was perceived as rebellio us and stylish. * Distribution * Outsourcing 70% in distribution logistics. * Building up a system to develop its own network in Europe. * Retail activities * Selected partners according to the corporate message of Puma. * Sport retailer did not operated globally; only foot Locker and Intersport, Decathlon, and JJB Sports. * There was no price discrimination due to low transportation costs in Europe. * Collaboration with strategic partners and allies Acquired the Swedish company Tretorn (manufacturer of tennis balls), because of the sophisticated and broad distribution system in the Scandinavian market and a very skilled management team. Corporative Strategy: R&D and design (functionality and stylish appearance products). Launching the New Collection: sport, lifestyle, and fashion. * Trying to be innovative in every part of the process * Marketing strategy Innovation * Modernizing latest collections and re-launch them Bibliography. Kaufmann, Lutz. â€Å"Puma AG†. The WHU Otto Beisheim Graduate School of Management.

What makes you beautiful

You're insecure Don't know what for You're turning heads when you walk through the door Don't need make up To cover up Being the way that you are is enoughEveryone else in the room can see it Everyone else but you[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh Oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh oh You don't know you're beautiful Oh oh That what makes you beautifulSo c-come on You got it wrong To prove I'm right I put it in a song I don't know why You're being shy And turn away when I look into your eyesEveryone else in the room can see it Everyone else but you[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh oh You don't know you're beautiful Oh oh That's what makes you beautiful[Bridge] Nana Nana Nana Nana Nana Nana Nana Nana Nana Nana Nana NanaBaby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh Oh You don't know you're beautiful[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh Oh You don't know you're beautiful Oh oh You don't know you're beautiful Oh oh That's what makes yo u beautifulI like this song because it makes a girl feel special.  It’s one of my favourite songs from One Direction. One of the relations in reality that I could relate to this song to is when girls say they are fat, ugly, not loved, or cared for. It’s basically having a low self-esteem, or feeling insecure. Everyone is beautiful. Maybe not a supermodel body, and a beautiful personality, but everyone has something that makes them, simply them. No matter what you look like, fat, skinny, short, big, small, it doesn’t matter. We all are different, in a good way. We have our own liking and disliking. We have different beliefs, and religious views.We also have different families, and lifestyle. And still, no matter what, we are equally beautiful. I don’t really have any other relations I could make from this song to my life. And the last thing I need to say before I leave is, everyone is beautiful, and don’t think otherwise!

Marketing and Samsung Electronics Samsung Essays

Marketing and Samsung Electronics Samsung Essays Marketing and Samsung Electronics Samsung Essay Marketing and Samsung Electronics Samsung Essay Planning Dream Home road shows. Expanding its sales network. Revamping sales infrastructure. Samsung Marketing Academy  ± set up to train renting sales force and shop demonstrators. Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with hazel and speed. Target is not only number driven but also about acquiring and retaining customers. Created a Unique Brand Image for itself as a high end value driven brand. The Samsung Marketing Academy Approach market through technology and design leadership: a slow process. Not targeting the mass market Not spreading the brand all over India OPPORTUNITIES LAG: its slowing down and has not had any product innovation in the last 6-8 months. 6th Indian Mass Market. The high end value driven proposition helps increase the Market Share. Samsung is well known for it product differentiation THREATS Animal Mass Market may De captured Day a rival company, LAG, Oneida, Evidence;etc. The consumer durable industry is not in the best of health. Due to increased price of inputs and continuing price erosion there is downtrend in the consumer durables market. Increased emergence of modern retail chains- a comprehensible as Samsung is investing in building a retail network across the country Any Queries (Everyones invited) THANK YOU

A HISTORIOGRAPHY OF essays

A HISTORIOGRAPHY OF essays The tales of the Arthurian legend are some of the most popular from medieval times, and the reason for this is primarily due to their fabulous nature. In them are the exploits of heroes and the machinations of villains, the workings of sorcerers and the existence of magical objects. They embody the noble themes of chivalry and sacrifice, as well as those of revenge and evil. Action, violence, and sex are all included, and as shall be seen, there are many religious connotations as well. There are probably few people who are not familiar with the Quest for the Holy Grail, even if it is from exposure to the movie by Monty Python. The tales as most people know them, however, are the end result of centuries of change, both by the wandering minstrels and the serious authors of the medieval period. There exist numerous versions of each tale, and these versions are often contradictory. Roger Sherman Loomis was a noted medieval scholar, and a large part of the body of his work is an attempt to trace these tales to their origin. In going back to the roots of these tales, it is possible to see how and where variations took place. In Arthurian research, there are two main schools of thought. The first asserts that these tales have as their basis actual figures who lived in the towns and castles described in the tales and took part in the actions described, though obviously with some embellishment. The second school posits that these tales represent the evolution of even more ancient legends, the towns and castles (which are often factual) being inserted into the tales to lend them credibility. Loomis is a member of the latter. This historiography examines several of the works of Roger Sherman Loomis, which span the years from 1926 to 1964. In doing so, the nature of the origination of these tales will become evident, at least according to Loomis. First, however, some biographical information is in order. It may strike the read...

Banana Republics Footwear

Banana Republic's footwear brand is Banana Republic. Banana Republic in Paragon of Orchard Road is more unique as it has only one store. The categories I will write are their footwear. Banap Republic is a subsidiary of Gap. The company was previously a catalog retailer specializing in hunting-themed clothing created by Mel and Patricia Ziegler. It eventually changed the name to a luxury clothing retailer. Banana Republic Banana Republic is a barrier-free luxury that offers modern, affectionate, relaxed and diverse styles for men and women all over the world. Banana Republic is designed for luxury at an affordable price. Banana republic products include clothing, handbags, jewelry, perfumes and eyeglasses. The Banana Republic was founded in 1978. Also, since 1997 Banana Republic Factory is operated. Banana Republic Factory Store sells high-end design and fashion at a high price. Banana is the most popular fresh fruit in the United States, related to Miss Kikita and Carmen Miranda, Ban ana Republic, and Banana Republic clothing store. But what does the increase in US banana consumption have on banana production areas in Central America? In this crisp and interdisciplinary study John Soluri combines agronomy, anthropology, political economy, and history to track the symbiotic growth of the export banana industry in Honduras and the mass market of American consumers. Since the banana 's first appearance in the American market in the 1870' s, Soluri examined the tension between small producers and shippers who led the early trade.

Pulfrich Effect Research Paper Example | Topics and Well Written Essays - 2000 words

Pulfrich Effect - Research Paper Example Then, the pendulum was tested to be actually moving in a way that it is not moving towards you and away from you but it is actually moving side to side. To test this, the experimenter looked at it on the side, (Figure 1, Person B) and viewed the pendulum if it is moving in a straight path and not in circular manner. Then, when the set up was completed, the person who will do the experiment, (person A) stood 224 cm away from the pendulum set up. Then, final verification of the pendulum was done again to make sure that it is really working. After that, the real experiment was done. The experimenter (person B) covered the right eye of Person A with the filter and the other eye was remained open while the pendulum was swinging. Then person A was asked to closely observe what will happen on the pendulum set up and to critically look at the object for him not to miss any vital observations that can be done. Then, person A was asked if he observed the phenomenon that is expected to happen in the experiment. Since the person A had observed the phenomenon, he was asked to describe the said effect in which person A claimed that the pendulum seems following an elliptical path. After it was verified, the same procedure was repeated, the same procedure applies using the same set of experimental devices and the same person A was asked to do the exper... Since the person A had observed the phenomenon, he was asked to describe the said effect in which person A claimed that the pendulum seems following an elliptical path. After it was verified, the same procedure was repeated, the same procedure applies using the same set of experimental devices and the same person A was asked to do the experiment but the thing is, the light is less brighter compared before. The light used was slightly dimmer from the previous one and it was set up by placing some dark filters directly on the bulb to control its brightness. The accuracy of the measurement is highly needed to produce a substantial result and analysis of the experiment. To measure D, the point where the resting pendulum is and the actual location where person A is standing was measured in a straight line. The s is measured by getting the distance between the two eyes. W was measured by getting the half of the full swing of the pendulum where p is the distance of the middle part of the weight up to the tip of the string of the pendulum. The d is the trickiest of all but it was done by placing a meter stick below the pendulum and a pencil vertically upright. Then, while observing the Pulfrich effect, the pencil was being moved until it seems that the elliptical path of the pendulum is directly above pencil. Then the measurement was get in cm to avoid confusion through out the experiment. The calculation of the entire experiment that can show the entire difference of time lags in two situation, (that is also the reference for question 1. A) is attached and labeled figure 2. In this experiment, the Pulfrich Effect can be observed and documented in a way that you can easily understand the concept behind

European and Native American Culture Essay Example | Topics and Well Written Essays - 500 words

European and Native American Culture - Essay Example However, but all this kindness from the settlers also came with negativity to the locals natives as the trade of blankets was not that welcoming as it was a means for the early settlers to spread smallpox to the natives. The natives’ immune systems were poor as compared to the settles this made them weak and easy to conquer after being poisoned. Also, lead to war, slavery, and territorial dispute. The relationship was uneasy the two cultures differed in language, customs, lifestyles; the Europeans viewed the Natives Americans as uncivilized, ignorant heathens, uncouth, unsophisticated, dirty, and unethical. Concerns came from missionaries with the introduction or religion in America; this not only affected their social status but also their culture and values2. The hardship encountered by early settlers started in their voyage, they had less food, diseases were uncontrollable few children survived the trip. Scurvy seasickness, dysentery, fever, and other diseases killed them before they arrived. Winter in north America was much more colder as compared to Europe winter this was a challenge to the early settlers a good example is ,â€Å"The first English Colony on Roanoke Island what is now North Carolina, "the Lost Colony." The entire original colony disappeared.† Due to weather hardship diseases such as Malaria, dysentery, yellow fever, small pox was a common feature. Colonies experienced sickness, starvation, and conflicts with the Native American cultures, such colony was Jamestown which undergone a major blow of hunger and diseases stricken early settlers3. Religion has contributed a lot to the history of America. At Cape Henry, in Virginia the first Episcopal Church was established in April 1607. Then followed by a parish in Jamestown, Virginia, in July 1620 a separate group from English emigrants docked in North

Acquisition of Skype Essay Example | Topics and Well Written Essays - 2500 words - 1

Acquisition of Skype - Essay Example In case of a merger, firms come together for combining and sharing their resources with the purpose of attaining the common objectives. On the other side, in an acquisition one corporation purchases the shares or assets of another corporation. Shareholders of the acquired firm lose their ownership (Sudarsanam, 2003). They have been taking place in the business world over the past century. It is one of the most effective strategies in the present intensely competitive business scenario. Details related to the source of finance, risk related to this acquisition and various tactics regarding defense are also provided in this paper. eBay is one of the most successful companies in the world of e-commerce. It has changed the definition of e-commerce business with its popular websites like eBay Marketplace, Kijiji, Paypal, Shopping.com, and Rent.com. Every day these websites bring millions of sellers and buyers together. The company was founded in 1995. It is a company that is inspired by opportunity and sustained by the trust (eBay, 2005). Skype, on the other hand, is renowned as a leading name in the arena of global internet communications. With its high end peer-to-peer innovative software, Skype allows people to make unlimited, superior quality, free voice calls. Its award-winning software can be used in different platforms like Windows, Linux, Pocket PC platforms and Mac OSX. It was launched in 2003 and within two years it was downloaded over 182 million times throughout the world. There are 27 languages in which Skype is available (eBay, 2005). Â  

Small Business Management Essay Example | Topics and Well Written Essays - 3250 words

Small Business Management - Essay Example These businesses have an entrepreneurial tool that allows them to effectively compete with other small businesses and with the large corporations in the market. Integrity and responsibility plays a significant role in enabling small businesses to excel in customer service and in good product quality. Customers always respond to evidenced integrity by being aware of the business’ ethical issues. Innovation is also central to small businesses’ success. Small business entrepreneurs excel by seeing opportunities and business ideas differently through innovative approach to business (DTI, 2001). Innovation allows small businesses to compete with the large corporations, such innovations are not only reflected by the new products but are also reflected by the way business carries out business, the involved business processes, technology and leadership approaches. According to Gooderl et al (2005, p. 10), small businesses differ from other types of businesses in terms of potent ial for growth. Some of the small businesses have promising startups implying that they have potential to drastically attain significant profitability and size. Other small businesses have marginal startups implying that they lack such prospects. Small businesses offer great rewards to their owners, some of the small businesses rise to become multinationals. ... economy; its future strength and growth potential. There are various scholars who have written about small businesses and their growth and have provided the various benefits related to small businesses in an economy. Small businesses in U.K. have played an important role in reducing unemployment, improving people’s living standards and improving performance of the economy (Moore 2008, p. 249). Small business sector is thus vital in boosting of the economy. It is the small businesses that are translated to the medium and the large businesses allowing for continued flow of new small businesses. Despite the importance of small business sector to the country’s economic growth, U.K. is still dominated by the large corporations, which on average prove more innovative than the small firms. However, the economy has shown increasing growth of small business companies in the various sectors and the government has been supportive to the sector. Besides the contribution made by the small businesses sector to the U.K. economy, there are various other factors that reflect people desire to invest in entrepreneurship. There are various reasons that facilitate growth of small businesses that emanate from the owners or the entrepreneurs. There are few studies that have been on done exploring the relationship between the theory and small business management and the management behaviours of these businesses. This study will explore the small business sector by identifying one small business in U.K and examining the various aspects of the firm and relating them to the existing theories and literature on small business management. This study will seek to answer some of the following questions: What are the reasons that influenced the entrepreneurs of the

An Efficient Manner in the Organization Case Study

An Efficient Manner in the Organization - Case Study Example From this discussion it is clear that  financial data in a company is of much consequence. In order to ensure accurate financial data collection and its correct use, the company must make sure that the IT function and Finance team collaborate and use the expertise of one another for better data and analysis. Both teams must be on the same page.  This study declares that another important aspect is to make it simple and understandable to the extent that all stakeholders of a particular kind of data know what to do with it; however, it should not be broken down so much that it loses the essence of its purpose. For this reason, metrics are very important. It is extremely important to note what is measured. Off the mark measures will waste time and money, force people into performing on wrong parameters, all rendering the collected data unusable. To give meaning to any meaningless collection of data and convert it into useful and interpretable information, it is imperative that key t ools and techniques are in place which a) collect the right kind and data and b) make the conversion into useful information easy.  The very first step in this process is to assess whether the data collected is important in the first place. Was the purpose of collecting data to answer an important business question such as sales figures, costing information, employee satisfaction, etc.?  To have efficiency in the overall system, it is important that the data collected is for a reason.

My Personal Philosophy of Aging Essay Example | Topics and Well Written Essays - 750 words - 1

My Personal Philosophy of Aging - Essay Example Never in my life had I imagined that old age could be interesting and fan. The video clip however, proved that this was possible and that there are old people out there who are really enjoying being old. These people can dance, keep healthy and fit, party and widely socialize with one another. It is through this moment that, I completely shunned my previous view of old age as being boring, frustrating, sickly and of it being only a step away from death. Seeing this video has made me realize that, aging is unique to every person and it only depends on how one wants it to impact on his or her life. I have learnt that, I am the one to determine the kind of life to have as an older person. This has also taught me to treat each elderly person individually, identify their needs and respond to those needs separately without generalization. This will also be an effective way of ensuring that the treatment and care I give during practice is in line with the assessment done on an individual and specific problem and needs identified (Canadian Association of Critical Care Nurses, 1997). I have also realized that being old is just a continuation of a person’s life and that it should not stop one from living his or her life as before. Health is of value even during this age and maintaining it in terms of exercise, diet and positively enjoying oneself should be a priority for all (Wilmoth & Ferraro, 2004). Other than this, the old equally want to be loved, taken care of, have company and be respected just like everyone else. Caring for the older people during my practice should therefore ensure that my patients not only feel, respected, loved and cared for as brought about by Grinspun, et al. (2001-2002), but that they also feel like their transition into old age is normal and that it can be exciting as well. My role in taking care of them will include teaching them how to enjoy their life. The defining moment during this course has taught me

An Efficient Manner in the Organization Case Study

An Efficient Manner in the Organization - Case Study Example From this discussion it is clear that  financial data in a company is of much consequence. In order to ensure accurate financial data collection and its correct use, the company must make sure that the IT function and Finance team collaborate and use the expertise of one another for better data and analysis. Both teams must be on the same page.  This study declares that another important aspect is to make it simple and understandable to the extent that all stakeholders of a particular kind of data know what to do with it; however, it should not be broken down so much that it loses the essence of its purpose. For this reason, metrics are very important. It is extremely important to note what is measured. Off the mark measures will waste time and money, force people into performing on wrong parameters, all rendering the collected data unusable. To give meaning to any meaningless collection of data and convert it into useful and interpretable information, it is imperative that key t ools and techniques are in place which a) collect the right kind and data and b) make the conversion into useful information easy.  The very first step in this process is to assess whether the data collected is important in the first place. Was the purpose of collecting data to answer an important business question such as sales figures, costing information, employee satisfaction, etc.?  To have efficiency in the overall system, it is important that the data collected is for a reason.

3d Printing Technology Essay Example for Free

3d Printing Technology Essay Legitimate Concerns Facing 3D Printing Technology Executive Summary This research journal article discusses how 3D Printing technology may effect federal firearms regulations. The focus of the article is that, due to the development of 3D Printing technology, individuals, even people without technical expertise, now have the ability to use the new technology to produce guns at home much more easily than they ever have before. This behavior might bring great harm to society. However, if a comprehensive prohibition on using 3D Printers to manufacture personal weapons were implemented, it might defy the 2008 District of Columbia v. Heller Supreme Court decision. In fact, the increasing popularity of 3D Printing means lawmakers must decide soon whether or not to allow 3D Printing of weapons. 3D Printing either should only be allowed to produce things that cannot be used as lethal weapons. Or, secondly, it can be used to produce a physical, working gun. The second option might achieve advances in 3D printing technology and promote the development of firearms design. However, developments in 3D Printing technology are creating concerns that not only legitimate consumers but also criminals are able to â€Å"print† firearms at home. If the law doesn’t allow individuals to use 3D printers to manufacturer personal weapons like handguns, it might be illegal according to the Second Amendment of the Constitution, a provision which protects the right of individuals to possess firearms under the law. Specifically, under the 2nd Amendment individuals may have the right to create their own firearms for self-defense, and the right to the manufacture firearms technology and materials. Analysis and Critique In fact, 3D Printing technology is not brand new. This technology has been undergoing development for more than a decade. The reason it became more popular recently is because of decreasing usage costs, so more and more individuals have the opportunity to own 3D Printers for personal use. In my analysis and critique of this journal article, I will focus on three different areas: how well does it deliver information to the reader, how the product will evolve in the future, and what is my opinion of concern about 3D Printing technology relate to firearms production after reading this journal article. First of all, this article is well organized and divided into four parts. The first part introduces what 3D Printing is, and how it is possible to produce firearms using the technology. The second part explains why the sale and production of firearms are limited under federal regulations, and provides an overall outlook of the firearm industry. Part three includes explanations of how 3D printers may change firearms production. Finally, Part four describes the constitutional right to bear arms, and it also analyzes the extent to which Heller’s case may limit prohibitions on 3D Printing. Moreover, this article provides other critical information to explain key points. It is a very valuable introduction for a reader without a background in the subject who might not be very familiar with the IT industry or with the relevant legislation. Based on the data and supporting details provided by the author, readers will have a basic idea of the fundamental issues concerning the intersect ion of 3D Printing and weaponry. As a result, it relates the technology to big concerns about public security, and the author gives great examples of the various legal arguments on the topic. Therefore, I think this article is a valuable qualitative article that can expand people’s knowledge on the subject. Secondly, besides concerns about guns, there are no other disadvantages to the improvement of 3D Printing, which will make the operating cost of the technology increasingly cheap. Jensen-Haxel explains how 3D Printing actually works in his article: The process begins with a digital 3D model created using Computer Added Design (CAD) software. The software automatically slices the model into a stack of thin horizontal cross-sections about 0.1mm in height. The, 3D printer then builds the physical model by depositing material layer by layer. At the same time, 3D Printers are getting smaller and smaller, which will make it easier for consumers to have their own machines at home. This changes the old production model. Nowadays, people are allowed to produce whatever they want using a 3D Printer, all they need are the required data and materials. In fact, because of the development of the Internet, it is easier than ever for people to find these resources online. Evans states that: The quickest way to get started with 3D printing is simply to find models online that others have already created and shared on the Internet. The online 3D printing community is growing all the time, so more and more things are being shared every day. Therefore, the limitations of self-production have shifted from hardware difficulties to software or materials issues. The technology is becoming simpler to use, but it might harm light manufacturing industries because some designers may be able to use their own 3D Printers to produce a sample instead of finding established producers that use traditional manufacturing methods. Because of these improvements, the potential for 3D Printing is bright, but the light manufacturing industry might be negatively affected by it. Finally, the author argues that the rapid improvement of 3D Printing and the increasing convenience for individuals to produce things with it is both a major concern and a tremendous possibility. Should individuals receive the right to do whatever they want with 3D Printing technology, even the ability to â€Å"print† firearms? The topic of gun safety has become especially relevant since the school shooting in Newton, Connecticut last year. More and more people are arguing about if the government should make some changes to firearms regulation. Jensen-Haxel wrote in his article that: â€Å"As the power of production passes from industry to consumer, many areas of the law may be caught unprepared.† (P.448) Concerns about the rate of technological progress outpacing regulations are not limited to 3D Printing. Because of the relentless improvements to technology, more and more challenges will occur as regulators try to manage new technology. The fact is, in most cases, laws only change after a new problem occurs, which means that new products will often exist in a legal gray area before rules can be changed. How the government deals with this issue might be a big concern in the following decades. To sum up, this article first introduces 3D Printing technology, and gives an example how 3D Printing has been used to â€Å"print† a firearm. As a result, the author relates this new technology to a regulatory concern. Within his argument, he provides lots of legal information, and then tries to point out a fact that some gray areas exist because regulation usually develops slower than a new technology can. Back to this article, is seems like the future of 3D Printing technology in unclear until the government resolves the legal issues concerning manufacturing weapons with this technology. Reference Evans, B. (2012). Practical 3D printers: the science and art of 3D printing. New York: Apress. Jensen-Haxel, Peter (2012). 3D Printers, Obsolete Firearm Supply Controls, and the Right to Build Self-Defense Weapons Under Heller. Golden Gate University Law Review; May2012, Vol. 42 Issue 3, p447-496, 50p

Bio-ethanol Production by Using Oil Palm Frond Juice (OPFJ)

Bio-ethanol Production by Using Oil Palm Frond Juice (OPFJ) OBJECTIVES To enhance bioethanol production using OPFJ as substrate To optimized biotehanol production using various fermentation mode INTRODUCTION AND RESEARCH BACKGROUND Brazil and USA is the first producers with the world ethyl alcohol production about 51000 mills liters with an average of 73% of produces ethanol worldwide corresponds to fuel ethanol, 17% to beverage ethanol and 10% to industrial ethanol (Eufrozina NIGA, 2009). Bio-ethanol can be a product from an edible source which known as first generation bio-ethanol such as sugarcane and corns. Second generation of bio-ethanol is from lignocelluloses biomass is from non-edible source such as palm oil biomass. This make second generation of bio-ethanol is a better choice to replace fossil fuel without disturbing food sources. By converting the waste into valuable product we can reduce the environmental problem. Lignocelluloses material contain about 50% 60% carbohydrate in the form of cellulose and hemicelluloses which may be fermented to ethanol and 20%-35% of lignin (Mats Galbe et al, 2007). Nowadays palm oil tree is one of the main source for the production of bio-ethanol but there are not m uch attention is been given to oil palm sap which are product that come from the tree component such as oil palm trunk and oil palm fronds. Malaysia is the world’s largest exporter of palm oil product. Malaysia produces a large amount of agro-industrial residue with oil palm industry itself produced about 33 million tons of residues annually in the form of empty fruit bunch, fiber and shell (MPOB, 2009; Mohamed and Lee, 2006). Malaysia has produced about 51 million tons of oil palm fronds with 53% of the total palm biomass in year 2008 (Goh et al, 2010; MPOB, 2009). Bio-fuel that produces from palm oil tree is an environmental friendly therefore many interest are being shown to this sources. Mostly, the major parts of the solid biomass from the oil palm tree are being leave behind on the plantation is to be found as oil palm fronds. It has been reported that about 46837K tons of oil palm fronds has been produced in Malaysia in the year 2007 as an agriculture wastes. Palm oil frond is one of the useful raw materials for the production of bio-ethanol which is environmental friendly way. Pre-treatment of the oil palm frond need to be done to achieve a good bio-ethanol production. However, ethanol production from lignocellulosic biomass is relatively expensive because of the latest technologies. The main contradict are low yield and cost of the hydrolysis process (Sun and Cheng, 2002). Thus, oil palm frond juice is being introduced as another source for the production of bio-ethanol. Previous study has been shown that oil palm juice is suitable to used as fermentation feedstock because there was no inhibition on microbial growth or product formation, there were no impurities, it was easy to be operated, and it had no risk on health and safety (Zahari et al, 2012). Oil palm frond sap has been proved by Zahari et al. (2012) contains high sugar content which is 76.09 Â ± 2.85 g/l. There has been reported by Eze and Ogan (1988) that sucrose is the dominant sugar in the oil palm frond sap that consist of 10% w/v, as for glucose and fructose consist of et al, 2010. However in Malaysia, a study shows that glucose is the dominant sugar in the oil palm sap (Kosugi et al., 2010). Since there are many studies show that oil palm juice contains higher sugar content, a high level of the production of bio-ethanol from oil palm sap is further study. A study by Nwachukwu (2008) shows that improving yeast resistance by protoplast fusion increased yields of ethanol by 16% v/v. Apart from that, types of fermentation also one of the factor that improve the production of bio-ethanol. Thus, this project aim is to increase the yield of the bio-ethanol production using oil palm frond juice by various type of fermentation process. PROBLEM STATEMENT Uses of natural sources like petroleum is been used over the decades and the demand of this sources are being increases from time to time. Over the century, there are an increasing of energy consumption with the increasing of world population, thus more growing countries become industrialized which there are possibility that the sources will be depleted one day. Apart from that, petroleum is harmful to human and environment and with the increasing of fossil fuel will lead to increasing of carbon dioxide that eventually leads to global warming issue. Thus, an alternative sources of the fuels is been quest to overcome the shortness of the fossil fuels. Bio-ethanol is one of the solutions to this problem. This is because bio-ethanol is a form of renewable energy source which are easy available, low cost and most efficient bio-fuel. Bio-ethanol offers a great advantages because it can be produced from various feedstock such as corn, sugarcane, red seaweed part sugar beet and many more (M ohd Dinie et al, 2013).Apart from that , bio-ethanol help in reducing air pollution and carbon dioxide accumulation. Nowadays, high demands of fuel are been constantly increase over the world. Brazil is been known as the largest producer of the sugarcane and a most competitive producer of the bio-ethanol in the world. The arises of bio-ethanol from sugarcane is a prove that energy sources are being run out and constant increasing of fuel cars around the world. Fossil energy gives an impact to the atmosphere because the burning of the petroleum result in increasing of carbon dioxide emission to the environment which is the main causes of greenhouse effect. Production of bio-ethanol is increase significantly because many countries are looking for reducing oil imports, increasing rural economies and for better air quality (Eufrozina NIGA, 2009). 4.0Â  METHOD 4.1Â  Raw material preparation and Juice Clarification. (Potential Utilization of Sap from Oil Palm (Elaeis guineensis) for Lactic Acid Production by Lactobacillus casei by S. Chooklin et al, 2011) Oil palm frond (OPF) will be harvest from oil palm tree from a local oil palm plantation. The leaves from the frond will be cut off and discard. The harvest OPF will be press using sugar-cane machine press as soon as possible after the frond was harvested. OPF juice produced will be collect and filtered using coffee filter. The filtered OPF juice will be centrifuged at 10,000 rpm for 15 minutes. Supernatant will be stored at -20Â °C before use. 4.2 OPF Juice Sugar Composition (Ethanol Production Using Immobilized Saccharomyces cerevisiae in Lyophilized Cellulose Gel by Eleonora Winkelhausen et al, May 2010) HPLC type:HPLC (Shimadzu Japan ), equipped with refractive index Detector Type of column: APS-Hypersil column ( diameter of 250mm x 46mm) Mobile phase:70% Acetonitrile and 30% de-ionized water Column temperature:40Â °C with maximum operating temperature of 80Â °C Flow rate: 0.6 ml/min Sample volume: 20Â µl Pressure: 10MPa 4.3Â  Pure Culture Establishment (Study on Bioethanol Production from Oil Palm Trunk (Opt) Sap by Using Saccharomyces Cerevisiae Kyokai No.7 by Nina Farhana 2010) (Isolation of Microorganism from Oil Palm Sap by Nurul Nadia Ummira, 2011) 100mL of the Nutrient Broth Medium supplemented with g/L; Yeast Extract, 5; Peptone, 10 and 15% of glucose solution, 50 (Jamaludin, 2010) will be measured in a 250mL conical flask and will be autoclaved at 121 C in 15 minutes. Saccharomyces cerevisiae will be subculture into the Nutrient Broth. The mixture will be incubated for 24 hours at 150 rpm, 30oC. The suspension obtained will be subculture on the Nutrient Agar slant and will be incubated for another 2-3 days. The Nutrient Agar slants will be stored in refrigerator at 4oC. 4.4 Inoculums preparation (Study On Bio ethanol Production From Oil Palm Trunk (OPT) Sap by Using Saccharomyces Cerevisiae Kyokai No.7 by Nina Farhana 2010) (Optimization study of ethanol fermentation from oil palm trunk, rubber wood and mixed hardwood hydrolysates using Saccharomyces cerevisiae by K.L. Chin et al , 2010) About 3 4 loop of pure culture will be transferred from agar slant into 100 mL of sterile Nutrient Broth in 250 ml conical flask plug with sterile cotton. The flask will be incubated for 24 hours at 30Â °C and 150 rpm until reach standard initial concentration. The cell concentration will be standardized to 0.2 0.4 g/L (OD = 4.2) determined by turbidimetry at 600 nm. 4.5 Fermentation a) Batch fermentation will be performed for the optimization of bio-ethanol production. b) 20% (v/v) of inoculums size will be inoculated into the bioreactor with the condition of pH 4.5 and temperature of 30Â ºC , air flow rate of 1 vvm, agitation of 200 rpm with the initial 02 concentration of 30 %. c) The fermentation process will be carried out for 42 hour and sample will be taken out every 3 hour and analyze for bio-ethanol production, sugar and cell biomass. d) All experiment will be run in triplicate. 4.5.1Â  Batch fermentation. 4.5.1.1Â  Effect of sugar concentration (Effect of Cultural Conditions on Ethanol Production by Locally Isolated Saccharomyces Cerevisiae Bio-07 by Arifa Tahir et al, 2010) OPF juice volume use will be varied in the range of 30% to 50%. (30%, 40%, 50%) 4.5.1.2Â  Effect of agitation speed (Optimization of Fermentation Medium for the Production of Ethanol from Jaggery Using Box-Behnken Design by Mary Anupama.P et al 2010) The fermentation will be carried out at different agitation rate in the range of 125 rpm to 175 rpm. (125, 150, 175) 4.5.2Â  Fed Batch fermentation 4.5.2.1Â  Effect of feeding rate (Production of Ethanol by Fed- Batch Fermentation by Ngoh Gek Cheng et al, 2009) The fed batch fermentation will be run according to the best optimized condition from the batch fermentation condition. Substrate will be feed continuously into the bioreactor using peristaltic pump at glucose concentration (glucose concentration from OPFJ?) varying from 2 ml to 8 ml at feeding rate of 2 ml/h . (2 ml , 4 ml, 8 ml) 4.5.2.2Â  Effect of feed time (Production of Ethanol by Fed- Batch Fermentation by Ngoh Gek Cheng et al, 2009) a) Substrate will be feed from the interval of every one hour to three hour at feeding rate of 2 ml/h. ( 1 hour , 2 hour , 3 hour ) 4.6Â  Harvesting (Study on Bioethanol Production from Oil Palm Trunk (Opt) Sap by Using Saccharomyces Cerevisiae Kyokai No.7 by Nina Farhana, 2010) Each batch of fermentation will be terminated according to optimized time period. b) Sample (15 ml) will be taken out and the samples will be kept in refrigerator at 4oC before analyze for bio-ethanol production, sugar and cell biomass. 4.7Â  Yeast strain and it improvement (High-level Production of Ethanol during Fed Batch Ethanol Fermentation with a Controlled Aeration Rate and Non-Sterile Glucose Powder Feeding of Saccharomyces cerevisiae by Hyen-beom-seo et al, 2009) a) Saccharomyces cerevisiae will be growth on Nutrient Broth (yeast extracts, 10g/l; peptone, 20g/l; glucose, 20g/l and agar, 20g/l) slant in a 30 ml universal bottle. b) The slant culture will be exposed with UV light (6 watt, 254nm) for 15 second interval at a distance of approximately 7 cm from the slant. c) A loopful of irradiated slant culture will be streak onto a Nutrient Broth agar plate and subsequently incubated for 3 days at 27Â ºC. d) After that the colonies will be incubated in Nutrient Broth medium containing 100 g/l of ethanol at 27Â ºC while shaking at 100 rpm for 5 days to select resistance colonies. 4.8 Analysis method 4.8.1 Sugar content by HPLC (Oil Palm Fronds Juice as Future Fermentation substrate: A Feasibility Study by Che Mohd Hakiman Che Maail et al, 2014) HPLC type:HPLC (Shimadzu Japan ), equipped with refractive index Detector Type of column: APS-Hypersil column ( diameter of 250mm x 46mm) Mobile phase:70% Acetonitrile and 30% de-ionized water Column temperature:40Â °C with maximum operating temperature of 80Â °C Flow rate: 0.6 ml/min Sample volume: 20Â µl Pressure: 10MPa 4.8.2Â  Cell dry determination (Study on Bioethanol Production from Oil Palm Trunk (Opt) Sap by Using Saccharomyces Cerevisiae Kyokai No.7 by Nina Farhana 2010) Cell suspension will be vaccum-filtered using 0.45Â µm filter paper Cell suspension for each samples will have to be rinsed 2x with distilled water. Each sample will be dried at 70Â °C more than 24 hours until constant weight achieved. Dried filter paper will be weighed on a analytical balance to measure the biomass. 4.8.3 Ethanol concentration using GC (Production of Ethanol by Fed –Batch Fermentation by Ngoh Gek Cheng et al, 2009) Column : RT-Q-BOND (inner diameter of 0.32 mm) Carrier gas: Helium gas Detector: Flame ionization detector (FID) Temperature : 200 C Flow rate : 21.9 mL/min Pressure : 71.1 kPa Holding time : 5 minutes % bioethanol yield is calculated using this formula: 5.9 OPTIMIZATION OF ETHANOL FERMENTATION RSM analysis will be conducted using Design Expert Software. The optimized parameters will be verified by running the new fermentation as suggested. 6.0 ANALYSIS The significance of difference between each test variable will be determined using one way ANOVA analysis and Least Significance Test, computed using SPSS version 21.0 software. All tests will be done with a confidence interval of 95%. 7.0Â  REFERENCES Ngoh Gek Cheng, M. H., Andri Chahyo Kumoro, Tham, C. F. L. A. M. 2009. Production of Ethanol by Fed-Batch Fermentation. Pertanika J. Sci. Technol., 17, 399 – 408. Hyeon-Beom Seo, Seung Seop Kim,Hyoen0Yong Lee and Kyung Hwan Jung (2009).High level Production of Ethanol during Fed-Batch Ethanol Fermentation with a controlled Aeration Rate and Non-Sterile Glucose Powder Feeding of Saccharomyces cerevisie .Biotechnology and Bioprocess Engineering,14, 591-598. Jamaludin, N. F. M. 2010. Study On Bioethanol Production From Oil Palm Trunk (Opt) Sap By Using Saccharomyces Cerevisiae Kyokai No.7(ATCC 26422). Bachelor of Chemical Engineering (Biotechnology), Universiti Malaysia Pahang. Zahari, M. A., Zakaria, M. R., Ariffin, H., Mokhtar, M. N., Salihon, J., Shirai, Y. Hassan, M. A. 2012. Renewable sugars from oil palm frond juice as an alternative novel fermentation feedstock for value-added products. Bioresour Technol, 110, 566-71. Che Mohd Hakiman Che Maail, Hidayah Ariffin,Mohd Ali Hassan,Umi Kalsom Shah and Yoshihito Shirai (2014).Oil Palm Frond Juice as Future Fermentation Substrate : A Feasibility Study.Bioresource Technology,110,566-71. Miller, G.L., Use of dinitrosalicylic acid reagent for determination of reducing sugar,Anal. Chem.,31,426, 1959. GANTT CHART AND MILESTONES

The Evaluation And Labeling Of Children With Disabilities Essay

The information given me by various professionals who have repeatedly evaluated my daughter is the biggest issue that I face in my life. In order for me to resolve my issue I need to explore whether my issue lies with the professionals and the process of evaluation, or with me not wanting to accept that my child is disabled.My six and a half year old daughter, Malia, began to show signs of delayed development at age eighteen months. Her speech started to regress and there were also behavioral signs that were significant enough for me to ask our doctor for advice. When was not concerned to the point that I was I contacted Multnomah County Developmental Disability department and requested that they evaluate Malia. They agreed that that were delays, and made a referral to Portland Public Schools Early Intervention Program for special services suchas speech therapy, occupational therapy, and other early learning resources for children with disabilities. I also switched Malia to a pediat rician who immediately referred her for a full-scale evaluation at Oregon Health Sciences University (OHSU) where they have an evaluation clinic for children with disabilities. At this point Malia was two and a half years old and this is where I began to take issue with the evaluation process.The process was a one day period where up to twelve doctors, psychologists, speech pathologists, audiologists, and occupational therapists each spent thirty minutes with Malia, evaluating her based on standard tests. After six hours with Malia, the professionals gathered together and discussed their conclusions. After their discussion, they called Malia and me in. They told me that their diagnosis for her was "a mild conductive bilateral hearing loss, language disorder and borderline intelligence."That was all the information they gave me, other than to tell me that Malia's pediatrician would receive a report and follow-up accordingly. No special suggestions or support were offered to me or to Malia. I did not know the exact meaning of "borderline intelligence" at the time, so I assumed it meant her intelligence was not above average but not below. I found out at her second evaluation two years later that it means low intelligence, bordering on mental retardation. I followed up on the hearing loss with an Ear Nose and Throat (ENT) doctor and Malia had her tonsils and ... ...lp the examiners have a more complete understanding of the child. Another idea that I listed was to have the professional spend more time exploring the child's strengths andpossibilities in order to aid in designing a special program in which the child would thrive. I have spent the past four years being angry with the clinic at OHSU. I can truly say that all of this channeling and exercising (PMI and APC) has helped me to have a better understanding of why the testing is as it is, how it affects us, and most importantly, that a closed mouth does not get fed. If I want changes, I now understand that I have to speak up and talk to someone who can do something about it. Now that I am more clear about the process, I can offer something positive to help other families avoid the pain and anger thatI have endured. Knowing this, and feeling good about the road ahead, is a very good place for me to start. The most important realization for me is that Malia is still Malia, regardless of any label they placed upon her. In conclusion, whether or not I make a difference in modifying the evaluation process, I know that Malia is and always will be the same wonderful child she has always been.

acting on the national physical activity guidelines Essay -- essays res

Acting on the National Physical Activity Guidelines Introduction The purpose of this study was to identify if presenting a sedentary individual with the Australian governments National Physical Activity Guidelines (NPAG) would improve their overall physical activity. There was a structured interview which was conducted at 2 week intervals. The interview assessed the subject current physical activity levels and their willingness to be able to incorporate physical activity into there daily lives while following the guidelines suggested. The NPAG guidelines were presented before each interview and explained to the subject. Additional surveys were conducted to evaluate the subject’s anxiety levels and self-efficacy. Throughout the study we could benefit by seeing if presenting a sedentary individual with the NPAG would help improve levels of fitness and see if the governments’ intervention would help the Australian population. Methods This study was conducted on a sedentary 48 year old Canadian woman. The details of the study were presented and an informed consent was gained from the participant. The interviews were conducted over the phone, since the subject is currently living in Canada. The first structured interview (see appendix 1) was conducted and then the physical activity guidelines were presented. Being unable to physically present the pamphlet to the subject the researcher had her access them via the internet (Australian Gouvernment, 1999). As the subject reviewed the guidelines the researcher explained them and ask the subject to choose 1 or more of the guidelines that she felt she could incorporate into her daily life. At this stage a general self-efficacy scale was administered. The survey consists of 10 simple questions aimed at finding if the subject had a high or low self-efficacy. Self-efficacy is described as being ones belief in their ability to organize and execute the sources of action requir ed to manage prospective situations (Albert Bandura, 1986). A third and final survey was administered and measured the subject’s proactive attitude levels, meaning the subjects beliefs about their ability to carry out a course of action through personal motivation. This questionnaire consisted of 8 short questions where the subject had to answer by; 1) not true at all, 2) barely true, 3) moderately true or 4) exactly true. http://www.fuberlin.de/ge... ...bsp;  Ã‚  Ã‚  Retrived March 15th 2005   Ã‚  Ã‚  Ã‚  Ã‚  From: http://www.healthactive.gov.au Crawford, S., Erklund, R.C., (1994), ‘Social Physique anxiety, reasons for exercise, and attitudes towards exercise settings’, Journal of Sport and exercise psychology, 16, 70-82. Dzewaltowski, D. A., Noble, J. M., & Shaw, J. M. (1990). Physical activity participation: Social cognitive theory versus the theories of reasoned action and planned behavior. Journal of Sport & Exercise Psychology, 12, 388-405. Hart, E.A., Leary, M.R., Rejeski, W.J., (1989), â€Å"The measurement of social physique anxiety†, Journal of sport and exercise psychology, 11, 94-104. Ralf Schwarzer, & Matthias Jerusalem (1993), General Self-efficacy scale   Ã‚  Ã‚  Ã‚  Ã‚  Retrived March 14th 2005 From: http://www.fu-berlin.de/gesund/skalen/Language_Selection/Turkish/General_Perceived_Self-Efficac/general_perceived_self-efficac.htm Ralf Schwarzer (1999), Proactive Attitude Scale   Ã‚  Ã‚  Ã‚  Ã‚  Retrived March 14th 2005   Ã‚  Ã‚  Ã‚  Ã‚  From:http://www.fuerlin.de/gesund/skalen/Language_Selection/Turkish/Proactive_Attitude/proactive_attitude.htm

Are Gendered Etiquette rules Implicitly Sexual? Essay

In every culture, there exists ways through which different genders relate with each other. Both the sexes adopt a given mode of behavior which is normally characterized by chastity, modesty and all the noble train of virtues which are essential in dating. In particular, the men are required to be at the forefront in initiating a courteous gesture towards the women. However, this natural human behavior have evolved throughout the centuries and today with the acceptance of same sex relationships, some of its universal character has been lost. Among the men, there is marked difference between the heterosexuals and homosexuals with regard to etiquette. This could be as a result of how these two different groups perceive females. However, certain practices have stuck in various cultures even though the purpose have been lost. For instance, several cultures encourage certain practices towards women like holding the chair, opening the door and general positive gesture towards women. (Reskin, 1998 p. 64) It has often been claimed that etiquette results in men and women adopting an artificial mode of behavior because of this supposed necessity. In the present transgender and same sex marriage world, one may be interested in finding the relevance of certain etiquettes. Among the heterosexual and homosexual males, there exists differences in perception with regard to etiquette. While to the heterosexuals, a woman may seem worthy of some special treatment because of the natural attraction or the natural feelings that he has towards her, the homosexual translates this feeling to their male counterparts. As a show of regard and appreciation for the woman, heterosexual man may hold a chair, open the car door or address her in a manner which is likely to show approval and importance. This action of heterosexual man towards a woman in most cases is conditioned by the desire or need to gain recognition as a potential boyfriend or acquaintance. In contrast, a homosexual man may exhibit the same action towards a woman as a custom or as a mode of accepted practice towards women. (Snipes, 2007 p. 23) This action to open the car’s door has nothing to do with his desire to gain any form of recognition by the woman but rather, he might feel bound by culture to do this. For instance, it may be part of his culture to open the door for women of females in this case. In other words a â€Å"straight man† may be driven by some personal goals while the homosexual may do it as the natural and normal thing to do. If a natural order in the socializing influence to the code of etiquette is to be adopted, then there will be a distinct difference between the heterosexuals and the homosexuals. If not for culture, a homosexual man may not see any special reason to open the car’s door for a lady. Even if he does, his action will not be driven by any clear sexual motive. Heterosexual men are more sensitive when handling females than their homosexual counterparts. They are greatly concerned about how the females will regard their actions and behavior and hence are more cautious when dealing with them. Homosexuals on the other hand are insensitive to the females’ thoughts about them. However, they may show some form of interest in the ladies as much as this would further their aim of acquiring a new partner should this happen to be the lady’s friend. Still, this interest is not entirely directed to the lady but rather her acquaintance. With this regard, it may not be very clear if gendered etiquette are implicitly sexual since through the centuries, the human society has evolved so much and new ways of relationships have developed while some of the old ways have become irrelevant to the present society. However, there are certain modes of gender relationships that are regarded natural. Males and females have a unique way of relating with each other whether â€Å"gay† or â€Å"straight†. Reference Reskin, Barbara F. (1988) Gender and Society, Vol. 2, No. 1 (Mar. , 1988), pp. 58-81 Published by: Sage Publications, Inc. Retrieved 4/8/2008 Snipes, J. A. (May 31, 2008) Homosexuality Among Men and its Effect on Women. Everyday Journal, Issue 103

Cloth vs Diapers

Cloth Vs Disposable Diapers†¦.. What’s Best? Introduction Diapers have been used by humans throughout history. But, the word diaper did not originally refer to its use. Instead, the term originally referred to a type of cloth with a pattern of small repeated geometric shapes. The first diapers were made of a special type of soft cloth cut in geometric shapes. The method of creating geometric shapes in cloth was called diapering, but it eventually gave the name of the cloth used in making diapers back in 1590s in England. Diaper is used on children who are not yet toilet trained to prevent bed-wetting and to keep babies’ skin clean and dry.While it was originally made of cloth material, several variations and improvements were made on the diaper resulting in the creation of disposable diaper. Unlike cloth diapers which can be washed and reused multiple times, disposable diapers are thrown away after use (Leverich). The boom of the disposable diaper industry suggests that it is more preferred by parents that its cloth counterpart. Parents choose what they think is best for their baby. Hence, while the use of disposable diaper has become a trend, it actually has a number of disadvantages that may want parents to reconsider using cloth diapers.Health and Comfort One of the main reasons of using diapers is to provide comfort for the baby by keeping their skin dry, healthy and free from rashes. Prolong wetness irritates the baby’s skin and cause rashes. Cloth diaper is made from non-absorbent materials and thus it requires frequent diaper changes in order to keep the baby’s skin dry. Frequent diaper changes can be avoided when using disposable diaper since it consists of a superabsorbent substance called sodium polyacrylate that is capable of absorbing water up to 100 times its weight (O’Mara, 2003).Since disposable diapers gives a sense of dryness even after a few wettings, parents can leave the disposable diapers on for hours . While disposable diaper is more convenient for the parents, studies have shown that it can cause a number of health problems to babies. A study published in the Journal of Pediatrics reported that 54 percent of one-month old babies using disposable diapers developed rashes, while 16 percent developed severe rashes. Another study also suggests that disposable diaper increased the incidence of diaper rash from 7. percent to 61 percent. Diaper rash occurs with disposable diapers because even if it can hold large quantities of urine, the slightly wet materials that are against baby’s skin for hours can cause rashes (The New Parents Guide, 2012). Moreover, disposable diaper is well-sealed and therefore prevents proper circulation of air. It also traps the bacteria and ammonia that is produced when bacteria breaks down urine (O’Mara, 2003). It is apparent that in terms of health and comfort, cloth diaper offers more comfort and helps keep the baby’s skin healthy. Co nvenienceParents opt for disposable diapers primarily for convenience. First, disposable diapers are thrown after use. Second, disposable diapers comes in convenient Velcro and snap closures that keep it securely fastened and well-fitted. Some diaper lines also include wetness indicator that tells the parents when it is time to change. Indeed, versus the traditional cloth diaper, disposable diaper is more convenient. However, cloth diapers have evolved as well. Gone were the days when cloth diapers are fastened by safety pins that could dangerously prick the baby’s skin.Modern cloth diapers are as convenient as its disposable counterpart. Most cloth diapers are now featured with Velcro fasteners and some are fitted similar to disposable diapers, which makes diaper changes convenient and easy (Leverich). However, despite the innovations of cloth diaper, disposable diaper is still more convenient especially during travels wherein soiled diapers can just be thrown and do not nee d to be carried along for washing (The New Parents Guide, 2012). CostCost is one of the factors that parents consider in choosing a diaper. Compared to disposable diaper, cloth diaper is more economical since it can be used again and again. Disposable diaper can cost as much as 32 cents per use compared to cloth diaper which only costs 5 cents per use. Washing the diapers yourself or even when using a laundry service will still result in significant savings (O’Mara, 2003). Moreover, the cloth diapers can be kept to be used as hand-me-down diaper for future babies. Environment ImpactThe environmental impact of disposable diapers is one of the important reasons why parents should use cloth diapers. While it could be argued that both types of diapers have the same environmental impact because of the processes required to clean the soiled cloth diapers, disposable diapers have greater environmental impact. Considering the number of disposable diapers used and discarded every day, and the number of diapers that could be used by a single child from birth until toilet-trained, disposable diapers is indeed a significant solid waste problem.Aside from being a burden in landfill sites, m disposable diapers are manufactured with wood pulp, which means that millions of trees are cut for its production. Manufacture of pulp and plastics used in disposable diapers also use toxic chemicals such as dioxins (O’Mara, 2003). Conclusion Parents only want the best for their baby, including the type of diaper to use. The main purpose of a diaper is to keep the baby’s skin from wetness and keep it healthy. The ability of disposable diaper to hold wetness longer is the very reason why parents opt for this type.It seems that parents choose disposable diaper mainly for convenience, but tend to disregard the potential adverse impacts of disposable diapers on their babies. Disposable diaper allows longer contact between the baby’s skin and slightly wet material s may lead to rashes. The well-sealed disposable diaper is also an unhealthy environment as it promotes breeding of bacteria. While the greatest concern for parents is their baby’s health and not the environment, parents should be aware of the adverse impacts disposable diapers have on the environment. References Leverich, L.Cloth Diapers. Donald C. Cooper. O’Mara, P. (2003). Mothering Magazine's Having a Baby, Naturally: The Mothering Magazine Guide to Pregnancy and Childbirth. Simon and Schuster. The New Parents Guide (2012). Diapers, Diapers ; More Diapers: â€Å"Cloth vs. Disposable†. Retrieved August 8, 2012, from http://www. thenewparentsguide. com/diapers. htm. Gentry, Pamela. (2010, January 23). Cloth Diapers Vs Disposable Diapers. Retrieved July, 29 2012, from http://www. livestrong. com/article/75705-cloth-diapers-vs. -disposable- diapers. Lehrburger, C. , J. Mullen and C. V.Jones. 1991. Diapers: Environmental Impacts and Lifecycle Analysis. Philadelph ia, PA: Report to the National Association of Diaper Services (NADS). Stone, Janis and Sternweis, Laura. Consumer Choice — Diaper Dilemma. Iowa State University University Extension. ID. # 1401. 1994. Retrieved August 10, 2012, from http://www. rockwellcollins. com/daycare/pdf/pm1401. pdf Scott, Juila. (2011. October 3). Cloth vs. Disposable Diapers: A Cost Comparison. Retrieved July, 16 2012, from http://www. mint. com/blog/consumer-iq/cloth-vs-disposable-diapers- a-cost-comparison-102011.

Discuss the dramatic significance of Feste in Twelfth Night

â€Å"Feste is an observer. He sees through people. Though he's a kind of entertainer, who will only perform for money, what he chooses to sing to people is intentionally relevant. People find the truth very hard to deal with: ‘†¦Peace, you rogue†¦here comes my lady'. This story shows people avoiding the truth at every level; Feste's insight† Ben Kingsley on Feste: Twelfth Night by Trevor Nunn Fool. Clown. Words incessantly linked to someone who isn't taken seriously. This is the case with Feste. For example, ‘fool' in King Lear was constantly being threatened with hangings and beatings, but this was only as he was a ‘witty fool'. Again, with Feste in Twelfth Night, who also is threatened with hangings, due to his absence. Feste doesn't fear this threat, and in fact makes a joke of it; mocking Maria and using a sexual pun at the same time, e.g. ‘many a good hanging prevents a bad marriage' This confidence comes from the fact that it wasn't their job to simply provide amusement, but to also make critical comments and provide advice, as Olivia asks him: ‘What's a drunken man like, fool?' and since he is an ‘allowed fool' he was able to say what he thinks, without fear of punishment: ‘there's no slander in an allowed fool'. Feste and Olivia have the most personal relationship, as Feste knew her father. Olivia uses Feste as a friend, advisor and joker. She says ‘Take the fool away†¦y'are a dry fool', signalling she has no use for him as he cant amuse her, but accepts him when he is humorous, ‘†¦doth he not mend?' She seeks out ‘What's a drunken man like fool?' and once answered, she immediately acts on it: ‘Go thou and seek†¦' Feste is connected only to Olivia's household. The audience are told ‘Lady Olivia's father took much delight in him' and after a long journey, it is her household that he retreats to, and her reference to his ‘fooling growing old' gives the impression of him being around for a long time-a time for which they have been friends. Read this – Puns in the Importance But he also has the ability to distance himself from everyone, such as ‘living by the tabor': unsociable, and the way he speaks; ‘I go†¦' ‘I will', ‘I can yield'- he doesn't need assistance. Moreover, he is constantly mocking people with puns and soliloquy-playing the part of the fool-but his interaction is again limited by the way he is always exiting scenes- 1:v, 3:i and 2:iv. As well as being comic, Feste is probably the most perceptive character in the play. He comments on people in ways other characters over look, whether be their appearance or their ‘mind'. For example, in Act ii: iv, he point blank tells Orsino what he thinks of him, saying his ‘mind is very opal' and ‘the tailor make thy doublet of changeable taffeta' (a silk which changes colour). The joke here is Feste telling Orsino that he is very fickle and has a very changeable mood, so changeable that he should have matching clothes. These mood changes echoes lines, ‘Enough; no more†¦' where Orsino sings to us of his love sickness. Feste goes on to say that he is so changeable that he would sail around the world to justify purposeless busyness and courage. Feste hardly knows Orsino, who in turn scarcely knows Feste, but for Feste to cast this view shows his perceptiveness. This view is so accurate, that it leads Orsino to make Cesario go to Olivia's and tell her that his love is ‘more noble than the world'. Furthermore, he suspiciously notices Viola, and is the only one to start suspecting her, ‘send thee a beard' he says, hinting that he knows of her ‘such disguise'. Feste's perception was reinforced in Trevor Nunn's production of Twelfth Night, where- at the end of the play- Feste gives Viola a necklace, A necklace she abandoned in Act 1:ii -on the seacoast, showing he has always known of Viola's situation and was always playing along, again showing his nature. Feste's Language: The sophisticated way Feste speaks allows him to climb the social ladders of Illyria and be able to talk with Lord Orsino, Sir Toby and Fabian. Which becomes significant when he is able to get himself out of situations or even to make other people react, which may otherwise be tricky and use his language skills to make mockery. Such as the ‘the more fool, Madonna, to mourn for your brothers soul†¦' This scene is the first with Feste, and he has proved to the audience that he is nowhere near being a ‘fool'. So far from it, in fact he has proven someone of a higher social status to be one! This echoes the quote ‘there is no slander in an allowed fool': that- even though Olivia is in mourning for her brother and father- fools would be allowed to make these daring jokes. However, Feste has proved two things here, the first is that he is not ‘dry' and the second that he can provide the humour if is someone does ‘minister occasion to him' or invites him to ‘make that good'. Another key figure of Feste's language is his uses of Latin. The few times he talks and refers in Latin are in the presence Olivia or Orsino, again proving his versatility of talking appropriately with people and it also demonstrating his education to the audience. All his Latin sayings convey messages. For example, the first to Olivia: ‘cucullus non facit monachum', referring to an overriding theme in the play; don't judge by outward appearances, prepares her for his foolery. Another Latin reference is to Orisino in Act 5. ‘Primo, secundo, terito is a good play†¦' although simply begging for a third coin he does it in such a manner, that he deserves it. Feste's songs do hold a dramatic function, which change depending on the scene: they hold meaning and are sung for a reason. Such as when Feste asks, ‘would you have a love song or a song of good life?' The choice reflects the audiences' and the characters' mood at this current moment in the play, or as he said in his final song ‘†¦And we'll strive to please you every day.' Feste's songs seem to have a significant meaning, either used to create dramatic effects or represent/ echo his feelings about a situation in a scene. In Act 2, Feste sings ‘Come away, Come away, death†¦', a melancholy song to Orsino about a lover who dies for love, which echoes Orsino's mood and his situation. The listener can read into this as Orsino being the lover and Olivia being the ‘maid', making sense as the lover is ‘slain'. The words that are used mirror what Orsino has already said, such as ‘My part†¦share it' hold similar meaning to that in ‘If music be the food of love†¦' Orsino then immediately acts on the song and tells Viola/ Cesario to go to Olivia's. This is one example of the role of Feste; do we value what he says or laugh at what he says? Orsino valued what he said (we know this as he sends Viola to go to Olivia and tell her ‘that nature pranks her in attracts my soul not her money'). However, after the song is finished, Feste casts a point blank insight of Orsino, which creates tension, especially with the use of words like ‘corpse', ‘pain' and ‘†¦bones shall be thrown'; words that are associated with death. Causing a melancholy atmosphere in the scene. It's as if the song(s) introduced the sadness, and set the way for Orsino and Viola to discuss love, ‘Our shows†¦will' and ‘pang of heart'. Here's a good example of the dramatic significance of Feste- creating tension. With the next scene starting in comedy, the drama in each scene seems heightened due to the immense contrast. Feste's appearance in the play is held off until act 1:iv. His contribution to the play is revealed through: â€Å"Wit, an't be thy will†¦a foolish wit†. Indicating Feste's presence is not merely comic relief through foolish acts and show that the role of the fool requires much intelligence, or being a ‘wise man', ‘a church man' or someone has all their wits about them: ‘I wear not motley in my brain'. Feste's most significant song comes at the end. He is left alone on stage to sing it- that seems unusual as he's always sung for people. The situation might echo his actual feelings present in the song: loneliness, toleration, and rejection. In Trevor Nunn's version, the song was evidently melancholy which I felt this was a good insight as it draws a logical link to pathetic fallacy: ‘the rain it raineth every day' and ‘wind'. The sense of journey through the song is reinforced with links of Viola and Sebastian's journey- which ends in ‘lovers meeting' The meaning of this epilogue suggests that every person goes through life, with its vicissitudes, but he/she must remember that ‘it raineth every day' or there is always unpredictability. Feste's contribution to the themes of love is essential to the understanding of the play's messages. The clown's most profound comments often take the form of song: ‘O mistress mine, where are you roaming?†¦Youth's a stuff will not endure.' It's in this song where we could possibly see Feste uncovering Viola and dictating the whole play. ‘Trip no further, pretty sweeting;' where the ‘pretty sweeting' may be Viola, and the ‘wise man's son' is Feste. If this is so, then it suggests that Viola-Orsino may end up as ‘lovers'. This song is performed due to the requests of Sir Toby for a â€Å"love-song†, which plays on the events of Twelfth Night itself by echoing the cheerfulness of this play and how the uncertainty of ‘what's to come' shouldn't be a negative prospect as ‘in delay there lies no plenty'. Feste foresees events that will occur later in the play, when he speaks of journeys ending â€Å"in lovers meeting,† he hints at the resolution in which characters are married. At the end of the play, Shakespeare provides an epilogue, like other plays, such as A Midsummer Night's Dream and All's Well That Ends Well. However, unlike these, Feste sings it. The song is about Feste growing up, about being tolerating in childhood, rejected in adult hood, unsuccessful in marriage and drunk in old age†¦but nothing really matters, the actors will always try and please- talking directly to the audience. A slight re-iteration of the song: ‘What is love†¦youth's a stuff will not endure', telling the audience that we should enjoy the present because the futures is as unpredictable as the weather: it could be good e.g. Viola-Orsino and Sebastian-Olivia, or it could be terrible e.g. Malvolio. Feste's ability to gain gender specific favour is distinct when encouraging Sir Toby to indulge in ridiculing Malvolio: ‘O no, no, no, no, you dare not' (where an Elizabethan audience would of received ‘no, no, no, no' and ‘yes, yes') -no matter their social status. The reiterating it: ‘four negatives makes your two affirmatives'. His sexual puns, such as ‘he that is well hung†¦' would have gone down well with the men too. Feste can use word play, or puns, at specific points in the play to make the audience laugh or even add to the tension so far. A good example is in Feste's first scene: ‘he that is well hanged in this world needs to fear no colours'. The first interpretation of this pun is the word ‘colours' which can mean enemy or war. So, logically, someone who is already dead can't fear. However, an Elizabethan audience could have heard it as ‘collars' (hangmen's nooses) so they don't fear them. The Elizabethans enjoyed such punning jokes, and with Maria threatening Feste with death, and then Feste making the whole audience laugh, the dramatic significance of Feste is apparent. The role of Feste: Feste's intuition is comparable only to the perception of Viola. As both characters are involved in both houses (Orsino's and Olivia's) they rival each other in their knowledge and putting their wits against each other. Namely Act 3:i, where, they both delight in using word play, ‘a sentence is but a cheveril glove to a good wit-‘ and later Viola saying ‘I understand you sir', showing him that she is just as clever. Viola seems to be the only character that recognises Feste's true intelligence: â€Å"This fellow is wise enough to play the fool†¦quite taint their wit†. Exhibiting Viola's awareness of Feste's ability to read people in order to say the right thing at the right time. Through this keen observation by Viola, she is acknowledging that may seen through her own disguise. Although Feste never openly claims to know of Viola's deceptive dress, it is indicated that he might be on to her: â€Å"Now Jove†¦send thee a beard†. Feste's ability to control the audience becomes apparent wherever Shakespeare wanted to portray thoughts or morals, as he would make Feste tell the audience puns or songs. In Act 1:v, he says: â€Å"many a good hanging prevents a bad marriage† communicates as if you are well ‘hung' then you need not love, and if we look back, to Act 1, the Latin quote refers directly to how Shakespeare felt- therefore reinforcing Shakespeare's values. Therefore, it is possible that Feste was the voice of Shakespeare, and if Shakespeare wanted to make the audience happy, for dramatic effect or other, then he might use Feste to sing a song, When Feste says lines 359-354 in Act 5:i, he quotes the things that Malvolio has said, and a feeling of ‘what goes around comes around' is created. The putting down of Malvolio would of been particularly enjoyed by the audience, because of his puritan no-fun nature, and therefore have a very comical affect for them. The plot in Twelfth Night is convoluted. So fools might of been used in this play; to underline and reinforce important parts of the plot for the audience, and make their songs and folly draw parallels to the play. In Twelfth Night, Feste sings to Malvolio ‘†¦She loves another'. Feste has seen through Malvolio and knows of his affection for Olivia, and crudely tells him there is no likelihood for him, moreover, he already must know of Olivia's affections for Viola. The fool in ‘King Lear' informs King Lear of the goings behind his back, where he is oblivious to them, but even though he is informing the king, the audience may of also received the message. Conclusion: The ‘Twelfth Night' was known as the â€Å"Feast of Fools†, which is very similar to â€Å"Feste the Fool†. Making it extremely significant, as the Feast of Fools was a time where a â€Å"Lord of Ridicule† was appointed. An Elizabethan audience would of received this (intentional) similarity and therefore see Feste as this Lord of Ridicule. If Feste were this lord, then he would become the master of the household, for this short holiday period, and organise dances, folly, pranks and deceptions, in order to entertain the rest of the household. If which case, it would explain Feste's songs, drunkenness and of course dressing up as Sir Topas- all roles similar to that of a fool. Ironically, Feste is the only person not to be seen as the fool. Olivia is the fool, as she has fallen in love with a woman, Orisino is seen the fool, because Viola has tricked him into thinking she is a man. Sir Andrew comes across as the fool because of his foolish remarks, like taking the word ‘ass' literally and believing ‘Pigrogromitus'. Malvolio is the fool for dressing up in ‘yellow†¦cross-gartered' stockings In conclusion, what makes the audience happy is the same thing as that which makes them sad, and Feste accomplishes this flawlessly. With his irony, puns, soliloquy, his songs and criticisms- he directs the play in a moving omniscient manner.