The Barnhouse Effect

Let me begin by saying that I don't know any more about where Professor Arthur Barnhouse is hiding than anyone else does. Save for one short, enigmatic message left in my mailbox on Christmas Eve, I have not heard from him since his disappearance a year and a half ago. What's more, readers of this article will be disappointed if they expect to learn how they can bring about the so-called â€Å"Barnhouse Effect. † If I were able and willing to give away that secret, I would certainly be something more important than a psychology instructor.I have been urged to write this report because I did research under the professor's direction and because I was the first to learn of his astonishing discovery. But while I was his student I was never entrusted with knowledge of how the mental forces could be released and directed. He was unwilling to trust anyone with that information. I would like to point out that the term â€Å"Barnhouse Effect† is a creation of the popular press, and was never used by Professor Barnhouse. The name he chose for the phenomenon was â€Å"dynamopsychism,† or force of the mind.I cannot believe that there is a civilized person yet to be convinced that such a force exists, what with its destructive effects on display in every national capital. I think humanity has always had an inkling that this sort of force does exist. It has been common knowledge that some people are luckier than others with inanimate objects like dice. What Professor Barnhouse did was to show that such â€Å"luck† was a measurable force, which in his case could be enormous. By my calculations, the professor was about fifty-five times more powerful than a Nagasaki-type atomic bomb at the time he went into hiding. Read aslo  The Professor is a Dropout.He was not bluffing when, on the eve of â€Å"Operation Brainstorm,† he told General Honus Barker: â€Å"Sitting here at the dinner table, I'm pretty sure I can flatten anything on earth—from Joe Louis to the Great Wall of China. † There is an understandable tendency to look upon Professor Barnhouse as a supernatural visitation. The First Church of Barnhouse in Los Angeles has a congregation numbering in the thousands. He is godlike in neither appearance nor intellect. The man who disarms the world is single, shorter than the average American male, stout, and averse to exercise. His I.Q. is 143, which is good but certainly not sensational. He is quite mortal, about to celebrate his fortieth birthday, and in good health. If he is alone now, the isolation won't bother him too much. He was quiet and shy when I knew him, and seemed to find more companionship in books and music than in his associations at the college. Neither he nor his powers fall outside the sphere of Nature. His dynamopsychic radiations are subject to many known physical laws that apply in the field of radio. Hardly a person has not now heard the snarl of â€Å"Barnhouse static† on his home receiver.The radiations are affected by sunspots and variations in the ionosphere. However, they differ from ordinary broadcast waves, in several important ways. Their total energy can be brought to bear on any single point the professor chooses, and that energy is undiminished by distance. As a weapon, then, dynamopsychism has an impressive advantage over bacteria and atomic bombs, beyond the fact that it costs nothing to use: it enables the professor to single out critical individuals and objects instead of slaughtering whole populations in the process of maintaining international equilibrium.As General Honus Barker told the House Military Affairs Committee: â€Å"Until someone finds Barnhouse, there is no defense against the Barnhouse Effe ct. † Efforts to â€Å"jam† or block the radiations have failed. Premier Slezak could have saved himself the fantastic expense of his â€Å"Barnhouseproof' shelter. Despite the shelter's twelve-foot-thick lead armor, the premier has been floored twice while in it. There is talk of screening the population for men potentially as powerful dynamopsychically as the professor.Senator Warren Foust demanded funds for this purpose last month, with the passionate declaration: â€Å"He who rules the Barnhouse Effect rules the world! † Commissar Kropotnik said much the same thing, so another costly armaments race, with a new twist, has begun. This race at least has its comical aspects. The world's best gamblers are being coddled by governments like so many nuclear physicists. There may be several hundred persons with dynamopsychic talent on earth, myself included. But, without knowledge of the professor's technique, they can never be anything but dice-table despots.With th e secret, it would probably take them ten years to become dangerous weapons. It took the professor that long. He who rules the Barnhouse Effect is Barnhouse and will be for some time. Popularly, the â€Å"Age of Barnhouse† is said to have begun a year and a half ago, on the day of Operation Brainstorm. That was when dynamopsychism became significant politically. Actually, the phenomenon was discovered in May, 1942, shortly after the professor turned down a direct commission in the Army and enlisted as an artillery private. Like X-rays and vulcanized rubber, dynamopsychism was discovered by accident.From time to time Private Barnhouse was invited to take part in games of chance by his barrack mates. He knew nothing about the games, and usually begged off. But one evening, out of social grace, he agreed to shoot craps. It was either terrible or wonderful that he played, depending upon whether or not you like the world as it now is. â€Å"Shoot sevens, Pop,† someone said. So â€Å"Pop† shot sevens—ten in a row to bankrupt the barracks. He retired to his bunk and, as a mathematical exercise, calculated the odds against his feat on the back of a laundry slip.His chances of doing it, he found, were one in almost ten million! Bewildered, he borrowed a pair of dice from the man in the bunk next to his. He tried to roll sevens again, but got only the usual assortment of numbers. He lay back for a moment, then resumed his toying with the dice. He rolled ten more sevens in a row. He might have dismissed the phenomenon with a low whistle. But the professor instead mulled over the circumstances surrounding his two lucky streaks. There was one single factor in common: on both occasions, the same thought train had flashed through his mind just before he threw the dice.It was that thought train which aligned the professor's brain cells into what has since become the most powerful weapon on earth. The soldier in the next bunk gave dynamopsychism its first token of respect. In an understatement certain to bring wry smiles to the faces of the world's dejected demagogues, the soldier said, â€Å"You're hotter'n a two-dollar pistol, Pop. † Professor Barnhouse was all of that. The dice that did his bidding weighed but a few grams, so the forces involved were minute; but the unmistakable fact that there were such forces was earth-shaking.Professional caution kept him from revealing his discovery immediately. He wanted more facts and a body of theory to go with them. Later, when the atomic bomb was dropped on Hiroshima, it was fear that made him hold his peace. At no time were his experiments, as Premier Slezak called them, â€Å"a bourgeois plot to shackle the true democracies of the world. † The professor didn't know where they were leading. In time, he came to recognize another startling feature of dynamopsychism: its strength increased with use. Within six months, he was able to govern dice thrown by men the length of a barracks distant.By the time of his discharge in 1945, he could knock bricks loose from chimneys three miles away. Charges that Professor Barnhouse could have won the last war in a minute, but did not care to do so, are perfectly senseless. When the war ended, he had the range and power of a 37-millimeter cannon, perhaps—certainly no more. His dynamopsychic powers graduated from the small-arms class only after his discharge and return to Wyandotte College. I enrolled in the Wyandotte Graduate School two years after the professor had rejoined the faculty. By chance, he was assigned as my thesis adviser.I was unhappy about the assignment, for the professor was, in the eyes of both colleagues and students, a somewhat ridiculous figure. He missed classes or had lapses of memory during lectures. When I arrived, in fact, his shortcomings had passed from the ridiculous to the intolerable. â€Å"We're assigning you to Barnhouse as a sort of temporary thing,† the dean of s ocial studies told me. He looked apologetic and perplexed. â€Å"Brilliant man, Barnhouse, I guess. Difficult to know since his return, perhaps, but his work before the war brought a great deal of credit to our little school. When I reported to the professor's laboratory for the first time, what I saw was more distressing than the gossip. Every surface in the room was covered with dust; books and apparatus had not been disturbed for months. The professor sat napping at his desk when I entered. The only signs of recent activity were three overflowing ashtrays, a pair of scissors, and a morning paper with several items clipped from its front page. As he raised his head to look at me, I saw that his eyes were clouded with fatigue. â€Å"Hi,† he said, â€Å"just can't seem to get my sleeping done at night. He lighted a cigarette, his hands trembling slightly. â€Å"You the young man I'm supposed to help with a thesis? † â€Å"Yes, sir,† I said. In minutes he conve rted my misgivings to alarm. â€Å"You an overseas veteran? † he asked. â€Å"Yes, sir. † â€Å"Not much left over there, is there? † He frowned. â€Å"Enjoy the last war? † â€Å"No, sir. † â€Å"Look like another war to you? † â€Å"Kind of, sir. † â€Å"What can be done about it? † I shrugged. â€Å"Looks pretty hopeless. † He peered at me intently. â€Å"Know anything about international law, the U. N. , and all that? † â€Å"Only what I pick up from the papers. â€Å"Same here,† he sighed. He showed me a fat scrapbook packed with newspaper clippings. â€Å"Never used to pay any attention to international politics. Now I study them the way I used to study rats in mazes. Everybody tells me the same thing—'Looks hopeless. ‘ † â€Å"Nothing short of a miracle—† I began. â€Å"Believe in magic? † he asked sharply. The professor fished two dice from his vest pocket. â€Å"I will try to roll twos,† he said. He rolled twos three times in a row. â€Å"One chance in about 47,000 of that happening. There's a miracle for you. He beamed for an instant, then brought the interview to an end, remarking that he had a class which had begun ten minutes ago. He was not quick to take me into his confidence, and he said no more about his trick with the dice. I assumed they were loaded, and forgot about them. He set me the task of watching male rats cross electrified metal strips to get to food or female rats—an experiment that had been done to everyone's satisfaction in the nineteen-thirties. As though the pointlessness of my work were not bad enough, the professor annoyed me further with irrelevant questions.His favorites were: â€Å"Think we should have dropped the atomic bomb on Hiroshima? † and â€Å"Think every new piece of scientific information is a good thing for humanity? † However, I did not feel put upon for long.  "Give those poor animals a holiday,† he said one morning, after I had been with him only a month. â€Å"I wish you'd help me look into a more interesting problem—namely, my sanity. † I returned the rats to their cages. â€Å"What you must do is simple,† he said, speaking softly. â€Å"Watch the inkwell on my desk. If you see nothing happen to it, say so, and I'll go quietly—relieved, I might add—to the nearest sanitarium.I nodded uncertainly. He locked the laboratory door and drew the blinds, so that we were in twilight for a moment. â€Å"I'm odd, I know,† he said. â€Å"It's fear of myself that's made me odd. † â€Å"I've found you somewhat eccentric, perhaps, but certainly not—† â€Å"If nothing happens to that inkwell, ‘crazy as a bedbug' is the only description of me that will do,† he interrupted, turning on the overhead lights. His eyes narrowed. â€Å"To give you an idea of how crazy, I'll tel l you what's been running through my mind when I should have been sleeping. I think maybe I can save the world.I think maybe I can make every nation a have nation, and do away with war for good. I think maybe I can clear roads through jungles, irrigate deserts, build dams overnight. † â€Å"Yes, sir. † â€Å"Watch the inkwell! † Dutifully and fearfully I watched. A high-pitched humming seemed to come from the inkwell; then it began to vibrate alarmingly, and finally to bound about the top of the desk, making two noisy circuits. It stopped, hummed again, glowed red, then popped in splinters with a blue-green flash. Perhaps my hair stood on end. The professor laughed gently. â€Å"Magnets? † I managed to say at last. Wish to heaven it were magnets,† he murmured. It was then that he told me of dynamopsychism. He knew only that there was such a force; he could not explain it. â€Å"It's me and me alone—and it's awful. † â€Å"I'd say it wa s amazing and wonderful! † I cried. â€Å"If all I could do was make inkwells dance, I'd be tickled silly with the whole business. † He shrugged disconsolately. â€Å"But I'm no toy, my boy. If you like, we can drive around the neighborhood, and I'll show you what I mean. † He told me about pulverized boulders, shattered oaks, and abandoned farm buildings demolished within a fifty-mile radius of the campus. Did every bit of it sitting right here, just thinking—not even thinking hard. † He scratched his head nervously. â€Å"I have never dared to concentrate as hard as I can for fear of the damage I might do. I'm to the point where a mere whim is a blockbuster. † There was a depressing pause. â€Å"Up until a few days ago, I've thought it best to keep my secret for fear of what use it might be put to,† he continued. â€Å"Now I realize that I haven't any more right to it than a man has a right to own an atomic bomb. † He fumbled t hrough a heap of papers. â€Å"This says about all that needs to be said, I think. He handed me a draft of a letter to the Secretary of State. Dear Sir: I have discovered a new force which costs nothing to use, and which is probably more important than atomic energy. I should like to see it used most effectively in the cause of peace, and am, therefore, requesting your advice as to how this might best be done. Yours truly, A. Barnhouse. â€Å"I have no idea what will happen next,† said the professor. There followed three months of perpetual nightmare, wherein the nation's political and military great came at all hours to watch the professor's tricks.We were quartered in an old mansion near Charlottesville, Virginia, to which we had been whisked five days after the letter was mailed. Surrounded by barbed wire and twenty guards, we were labeled â€Å"Project Wishing Well,† and were classified as Top Secret. For companionship we had General Honus Barker and the State Dep artment's William K. Cuthrell. For the professor's talk of peace-through-plenty they had indulgent smiles and much discourse on practical measures and realistic thinking. So treated, the professor, who had at first been almost meek, rogressed in a matter of weeks toward stubbornness. He had agreed to reveal the thought train by means of which he aligned his mind into a dynamopsychic transmitter. But, under Cuthrell's and Barker's nagging to do so, he began to hedge. At first he declared that the information could be passed on simply by word of mouth. Later he said that it would have to be written up in a long report. Finally, at dinner one night, just after General Barker had read the secret orders for Operation Brainstorm, the professor announced, â€Å"The report may take as long as five years to write. He looked fiercely at the general. â€Å"Maybe twenty. † The dismay occasioned by this flat announcement was offset somewhat by the exciting anticipation of Operation Brain storm. The general was in a holiday mood. â€Å"The target ships are on their way to the Caroline Islands at this very moment,† he declared ecstatically. â€Å"One hundred and twenty of them! At the same time, ten V-2s are being readied for firing in New Mexico, and fifty radio-controlled jet bombers are being equipped for a mock attack on the Aleutians. Just think of it! † Happily he reviewed his orders. At exactly 1100 hours next Wednesday, I will give you the order to concentrate; and you, professor, will think as hard as you can about sinking the target ships, destroying the V-2s before they hit the ground, and knocking down bombers before they reach the Aleutians! Think you can handle it? † The professor turned gray and closed his eyes. â€Å"As I told you before, my friend, I don't know what I can do. † He added bitterly, â€Å"As for this Operation Brainstorm, I was never consulted about it, and it strikes me as childish and in insanely expensive. General Barker bridled. â€Å"Sir,† he said, â€Å"your field is psychology, and I wouldn't presume to give you advice in that field. Mine is national defense. I have had thirty years of experience and success, Professor, and I'll ask you not to criticize my judgment. † The professor appealed to Mr. Cuthrell. â€Å"Look,† he pleaded, â€Å"isn't it war and military matters we're all trying to get rid of? Wouldn't it be a whole lot more significant and lots cheaper for me to try moving cloud masses into drought areas, and things like that?I admit I know next to nothing about international politics, but it seems reasonable to suppose that nobody would want to fight wars if there were enough of everything to go around. Mr. Cuthrell, I'd like to try running generators where there isn't any coal or water power, irrigating deserts, and so on. Why, you could figure out what each country needs to make the most of its resources, and I could give it to them without costi ng American taxpayers a penny. † â€Å"Eternal vigilance is the price of freedom,† said the general heavily. Mr. Cuthrell threw the general a look of mild distaste. Unfortunately, the general is right in his own way,† he said. â€Å"I wish to heaven the world were ready for ideals like yours, but it simply isn't. We aren't surrounded by brothers, but by enemies. It isn't a lack of food or resources that has us on the brink of war—it's a struggle for power. Who's going to be in charge of the world, our kind of people or theirs? † The professor nodded in reluctant agreement and arose from the table. â€Å"I beg your pardon, gentlemen. You are, after all, better qualified to judge what is best for the country. I'll do whatever you say. He turned to me. â€Å"Don't forget to wind the restricted clock and put the confidential cat out,† he said gloomily, and ascended the stairs to his bedroom. For reasons of national security, Operation Brainstorm was carried on without the knowledge of the American citizenry which was paying the bill. The observers, technicians, and military men involved in the activity knew that a test was under way—a test of what, they had no idea. Only thirty-seven key men, myself included, knew what was afoot. In Virginia, the day for Operation Brainstorm was unseasonably cool.Inside, a log fire crackled in the fireplace, and the flames were reflected in the polished metal cabinets that lined the living room. All that remained of the room's lovely old furniture was a Victorian love seat, set squarely in the center of the floor, facing three television receivers. One long bench had been brought in for the ten of us privileged to watch. The television screens showed, from left to right, the stretch of desert which was the rocket target, the guinea-pig fleet, and a section of the Aleutian sky through which the radio-controlled bomber formation would roar.Ninety minutes before H-hour the radios announ ced that the rockets were ready, that the observation ships had backed away to what was thought to be a safe distance, and that the bombers were on their way. The small Virginia audience lined up on the bench in order of rank, smoked a great deal, and said little. Professor Barnhouse was in his bedroom. General Barker bustled about the house like a woman preparing Thanksgiving dinner for twenty. At ten minutes before H-hour the general came in, shepherding the professor before him.The professor was comfortably attired in sneakers, gray flannels, a blue sweater, and a white shirt open at the neck. The two of them sat side by side on the love seat. The general was rigid and perspiring; the professor was cheerful. He looked at each of the screens, lighted a cigarette and settled back. â€Å"Bombers sighted! † cried the Aleutian observers. â€Å"Rockets away! † barked the New Mexico radio operator. All of us looked quickly at the big electric clock over the mantel, while t he professor, a half-smile on his face, continued to watch the television sets. In hollow tones, the general counted away the seconds remaining. Five . . . four . . . three . . . two . . . one . . . Concentrate! † Professor Barnhouse closed his eyes, pursed his lips, and stroked his temples. He held the position for a minute. The television images were scrambled, and the radio signals were drowned in the din of Barnhouse static. The professor sighed, opened his eyes, and smiled confidently. â€Å"Did you give it everything you had? † asked the general dubiously. â€Å"I was wide open,† the professor replied. The television images pulled themselves together, and mingled cries of amazement came over the radios tuned to the observers.The Aleutian sky was streaked with the smoke trails of bombers screaming down in flames. Simultaneously, there appeared high over the rocket target a cluster of white puffs, followed by faint thunder. General Barker shook his head happi ly. â€Å"By George! † he crowed. â€Å"Well, sir, by George, by George, by George! † â€Å"Look! † shouted the admiral seated next to me. â€Å"The fleet-it wasn't touched! † â€Å"The guns seem to be drooping,† said Mr. Cuthrell. We left the bench and clustered about the television set to examine the damage more closely. What Mr. Cuthrell had said was true.The ships' guns curved downward, their muzzles resting on the steel decks. We in Virginia were making such a hullabaloo that it was impossible to hear the radio reports. We were so engrossed, in fact, that we didn't miss the professor until two short snarls of Barnhouse static shocked us into sudden silence. The radios went dead. We looked around apprehensively. The professor was gone. A harassed guard threw open the front door from the outside to yell that the professor had escaped. He brandished his pistol in the direction of the gates, which hung open, limp and twisted.In the distance, a spe eding government station wagon topped a ridge and dropped from sight into the valley beyond. The air was filled with choking smoke, for every vehicle on the grounds was ablaze. Pursuit was impossible. â€Å"What in God's name got into him? † bellowed the general. Mr. Cuthrell, who had rushed out onto the front porch, now slouched back into the room, reading a penciled note as he came. He thrust the note into my hands. â€Å"The good man left this billet-doux under the door knocker. Perhaps our young friend here will be kind enough to read it to you gentlemen, while I take a restful walk through the woods. â€Å"Gentlemen,† I read aloud, ‘as the first superweapon with a conscience, I am removing myself from your national defense stockpile. Setting a new precedent in the behavior of ordnance, I have humane reasons for going off. A. Barnhouse. † Since that day, of course, the professor has been systematically destroying the world's armaments, until there is n ow little with which to equip an army other than rocks and sharp sticks. His activities haven't exactly resulted in peace, but have, rather, precipitated a bloodless and entertaining sort of war that might be called the â€Å"War of the Tattletales. Every nation is flooded with enemy agents whose sole mission is to locate military equipment, which is promptly wrecked when it is brought to the professor's attention in the press. Just as every day brings news of more armaments pulverized by dynamopsychism, so has it brought rumors of the professor's whereabouts. During last week alone, three publications carried articles proving variously that he was hiding in an Inca ruin in the Andes, in the sewers of Paris, and in the unexplored lower chambers of Carlsbad Caverns.Knowing the man, I am inclined to regard such hiding places as unnecessarily romantic and uncomfortable. While there are numerous persons eager to kill him, there must be millions who would care for him and hide him. I li ke to think that he is in the home of such a person. One thing is certain: at this writing, Professor Barnhouse is not dead. Barnhouse static jammed broadcasts not ten minutes ago. In the eighteen months since his disappearance, he has been reported dead some half-dozen times. Each report has stemmed from the death of an unidentified man resembling the professor, during a period free of the static.The first three reports were followed at once by renewed talk of rearmament and recourse to war. The saber-rattlers have learned how imprudent premature celebrations of the professor's demise can be. Many a stouthearted patriot has found himself prone in the tangled bunting and timbers of a smashed reviewing stand, seconds after having announced that the arch-tyranny of Barnhouse was at an end. But those who would make war if they could, in every country in the world, wait in sullen silence for what must come—the passing of Professor Barnhouse.To ask how much longer the professor wi ll live is to ask how much longer we must wait for the blessings of another world war. He is of short-lived stock: his mother lived to be fifty-three, his father to be forty-nine; and the life-spans of his grandparents on both sides were of the same order. He might be expected to live, then, for perhaps fifteen years more, if he can remain hidden from his enemies. When one considers the number and vigor of these enemies, however, fifteen years seems an extraordinary length of time, which might better be revised to fifteen days, hours, or minutes.The professor knows that he cannot live much longer. I say this because of the message left in my mailbox on Christmas Eve. Unsigned, typewritten on a soiled scrap of paper, the note consisted of ten sentences. The first nine of these, each a bewildering tangle of psychological jargon and references to obscure texts, made no sense to me at first reading. The tenth, unlike the rest, was simply constructed and contained no large words—b ut its irrational content made it the most puzzling and bizarre sentence of all. I nearly threw the note away, thinking it a colleague's warped notion of a practical joke.For some reason, though, I added it to the clutter on top of my desk, which included, among other mementos, the professor's dice. It took me several weeks to realize that the message really meant something, that the first nine sentences, when unsnarled, could be taken as instructions. The tenth still told me nothing. It was only last night that I discovered how it fitted in with the rest. The sentence appeared in my thoughts last night, while I was toying absently with the professor's dice. I promised to have this report on its way to the publishers today.In view of what has happened, I am obliged to break that promise, or release the report incomplete. The delay will not be a long one, for one of the few blessings accorded a bachelor like myself is the ability to move quickly from one abode to another, or from one way of life to another. What property I want to take with me can be packed in a few hours. Fortunately, I am not without substantial private means, which may take as long as a week to realize in liquid and anonymous form. When this is done, I shall mail the report. I have just returned from a visit to my doctor, who tells me my health is excellent.I am young, and, with any luck at all, I shall live to a ripe old age indeed, for my family on both sides is noted for longevity. Briefly, I propose to vanish. Sooner or later, Professor Barnhouse must die. But long before then I shall be ready. So, to the saber-rattlers of today and even, I hope, of tomorrow—I say: Be advised. Barnhouse will die. But not the Barnhouse Effect. Last night, I tried once more to follow the oblique instructions on the scrap of paper. I took the professor's dice, and then, with the last, nightmarish sentence flitting through my mind, I rolled fifty consecutive sevens.

A Critical Review of Infant Artificial Language Learning Essay

They also give evidence which comes from experiments showing that newborns discriminate a passage read aloud by their mothers during the last six weeks of pregnancy from an unfamiliar one. Rebecca L. Gomez and Louann Gerken’s observation about this phenomenon is very helpful especially for those who are learning about the mystery of how children acquire their language and it is only how but also since when children especially infant acquire the language and it can be answered by Rebecca L. Gomez and Louann Gerken which stated that there’s a probability infants learn and acquire language since in the utero. Summary How children acquire language is one of the mysteries of human cognition. There is a view about thirty years ago states that children master language by means of a language-specific learning device but in earlier proposal states that children make use of domain-general, associative learning mechanisms. Language acquisition is one of the most complex learning tasks imaginable. The complexity of natural language makes it exceedingly difficult to isolate factors responsible for language learning. Infant language researchers have begun by examining four aspects of the language learner’s task. The first involves identification of word-like units in speech. The second involves encoding and remembering the order in which words occur in sentences. The third involves generalization of grammatical relations. The last involves learning at the more abstract level of syntactic categories (e. . determiner, adjective, noun and verb). This fourth sensitivity is at the root of our unique human ability to produce and comprehend novel utterances. First implication of the research on infant artificial language learning concerns artificial-language-learning studies discussed have examined infants’ sensitivity to linguistic form in the absence of semantic content. This is not to say that learners do not ultimately need to map the syntactic forms they encode durin g infancy onto meaning. Obviously they do. However, the fact is infants are able to acquire certain aspects of form prior to acquiring the meaning of these forms changes the nature of the language acquisition problem in a fundamental way. A second implication of the research on infant artificial language learning concerns the specificity of the constraints on the learner. On many accounts, these constraints have been construed as being language specific, such that for every aspect of language to be acquired, the child is born with a specific constraint. Data showing that infants can use transitional probabilities to segment grammatical tone sequences contrasts with this view. A third implication of both the infant artificial-language learning studies reviewed here and many studies of infant language perception preceding them concerns the relevance of children’s early utterances as evidence for theories of language acquisition. One of the key observations of linguistic natives involves errors that children do not make. Children never erroneously transform a statement like ‘The man who is tall is Sam’ into a question like ‘Is the man who tall is Sam? The lack of such errors, along with logical arguments concerning the poverty of the stimulus, have been taken as evidence that children never consider rules based solely on linear order in sentences. it is equally important to note that if the studies of infants’ early linguistic abilities tell us anything, it is that they have become sensitive to many asp ects of linguistic form a year or more before they ever begin to produce multiword speech. This is not to say that all of language is acquired by the age of 12 months. However, if infant language-perception studies have one theme, it is in demonstrating the extremely complex relationship between aspects of their native language infants. Thus, we must exercise caution in interpreting children’s early utterances as evidence for or against the linguistic representations they do and do not entertain. Critical Evaluation Infant Artificial Language Learning and Language Acquisition by Rebecca L. Gomez and Louann Gerken are based on the observation which they already held and also from the later observation from other experts. The main focus in this journal is about the artificial language of infant, here Rebecca L. Gomez and Louann Gerken made such a grammar for infant to determine whether infants could learn ‘grammatical’ word order, Gomez and Gerken exposed 12-month-olds to a subset of strings produced by one of two grammars. However, this journal focuses not only how children especially infant acquire language but also since when infant acquire the language itself. Rebecca L. Gomez and Louann Gerken also give evidences which make their observation stronger. The explanation given is also complete and simple. Conclusion Infant Artificial Language Learning and Language Acquisition by Rebecca L. Gomez and Louann Gerken is a journal that expose about infant artificial language. They explain how infant acquire language from their own observation and they also made a grammar special for infant in order to complete their observation but besides that, they also take some observation which also already been discovered. This journal is worthy to read especially for the linguists who try to reveal and find out one of the mysteries in human cognition which is how children acquire language.

Bessie smith biography

Bessie Smith was born In Chattanooga, Tennessee in April 15, 1894. She was the most popular female blues singer known as The Empress of the Blues. She started her career by singing in tent shows in 1912, alongside another blues specialist Ma Rained. Bessie influenced other singers including Earth Franklin, Nina Simons, Frank Sinatra, Billie Holiday, Dinah Washington and Janis Joplin. Bessie Smith was married to jack Gee on June 7, 1923. She made her first record with Columbia records Downhearted Blues in 1923. It was a hit selling 780,000 copies. It was the best selling blues record to date.Between 1923 and 1931, Smith recorded 160 songs for Columbia. Throughout the sasss, she recorded with many famous musicians, including Fletcher Henderson and members of his band, and the pianist James P. Johnson, with whom she recorded her masterpiece Backwater Blues. In addition to recording blues, Smith traveled around the South America with her own show, which was wildly popular, In 1929, smith made her film appearance, In SST. Louis Blues. In the film, she sings the title song with members of Fletcher Henderson orchestra, the Hall Johnson Choir, pianistJames P. Johnson. Smiths marriage to gee ended in 1929; Columbia records ended its nine-year contract with her. In 1937 she was killed in a car accident In Tennessee. Bessie Smith died on September 26th, 1937. 5 Most well-known songs: Down Hearted Blues SST. Louis Blues Backwater Blues Gulf coast Blues Nobody Knows you when youre down and out Backwater Blues: 12 bar blues chord structure relaxed style. Smith has a laid-back, Smith frequently slides Into and out of notes (sliding in the vocals) The piano is responding to smiths melodic line. A lot of repetitionIn the 4th chorus the left hand is descending and low chords are played by the right hand. The tune changes. Smith remains in the same melody. The 5th chorus the piano sounds more march-like. Bessie Smith adds variation to certain pitches. Element of Improvisation Sad lyrics, slow tempo, steady beat, call and response In my opinion Bessie Smith has very strong and powerful vocal skills. I Like the way the pianist accompaniment style frequently changes during different verses of the song, he also tries to depict the meaning of the lyrics while playing. Bessie smith biography By troubleBessie Smith was born in Chattanooga, Tennessee in April 15, 1894. She was the most to Jack Gee on June 7, 1923. Masterpiece Backwater Blues. In addition to recording blues, Smith traveled around the South America with her own show, which was wildly popular. In 1929, Smith made her film appearance, in SST. Louis Blues. In the film, she sings the title nine-year contract with her. In 1937 she was killed in a car accident in Tennessee. Smith frequently slides into and out of notes (sliding in the vocals) The piano is Element of improvisation In my opinion Bessie Smith has very strong and powerful vocal skills.

Freedom of Speech Essay Example | Topics and Well Written Essays - 750 words - 2

Freedom of Speech - Essay Example You may ask what war am I talking about and I will answer with gratitude that this war is the war for the rights, freedoms and liberty to speak and act as an individual. Very significant for our little research is the existence of the person named Edward Snowden. A lot of people heard about him and about things that he has done. Nevertheless I will briefly remind about this massive international espionage scandal. Snowden worked for the government (CIA and National Security Agency) and stole secret documents of strategic value. He then has been convicted by absence on the matter of stealing government property and espionage after which he escaped from country and now is hiding in Russia. The most interesting in this are the files that he stole. Secret documents that became public property after The Guardian and The Washington Post received them from Mr. Snowden consisted mainly from the cases of violation of the human rights on the matters of freedom of speech and private space. These documents included facts about surveillance and using wiretaps in order to spy on the people and not only in the USA but all across the world. This once again made peo ple rethink what illusory â€Å"free† and â€Å"democratic† world they live. Such pieces are only known facts and there are most probably a lot more than that. Where is the line between national security and security of an average citizen and his private life? Do we live in utopia or dystopia and therefore should look out for the cameras like the main heroes in George Orwell’s 1984? I will only add on this point that most recently (May 7th) court of the USA stated that mass surveillance on the people was illegal. That became possible only thanks to the â€Å"crime† of Mr. Snowden and the documents he provided. DOS attacks nowadays are the best way to confront government. Internet and computers are the only sphere where government can be exposed and unmasked. People nowadays live in a

Roles And Functions Of Law Essay Example | Topics and Well Written Essays - 750 words

Roles And Functions Of Law - Essay Example Businesses, for instance, benefit from contractual laws that govern the running and succession of the business. If the business owner wants to sell the business, the processes are very clear and simple to adhere. Compensation laws also aid in making the businessmen lives more conducive. Rules on investments are also very clear; thus, making the lives of the businessmen less complicated. Functions and role of law to a lawyer. In the field of law, Wendel says that he has done more than enough to ensure that lawyers operate within the specified rules and regulations of the field. This is from the verify that as a lawyer, I need guiding principles on all aspects that concern my job. This is both on a social and certified angle. It would automatically not be probable with the weight of my job to act without regulations and rules. My job necessitates acting within the lines of suitability and what is not satisfactory. Additionally, my job is also bound by forms of injustices and justices t hat can only be cleared with the application and proper appliance of laws, so as to take steps in agreement to the law’s prospects. Devoid of the rules, it is almost palpable that the crime levels will automatically augment on a higher scale. Human nature is prone to atrocities and numerous evils of criminal actions. Criminals and other persons with no good sense of reasoning are indeed not spared by the law. Protection of individuals is an obvious responsibility of the law, in business and in the society in general.

Aseptic Techniques & Cell Counting Essay Example | Topics and Well Written Essays - 2500 words

Aseptic Techniques & Cell Counting - Essay Example flame loops, put slides in jars of Lysol or Chloros, put pipettes in their proper receptacles, and discard cultures into their appropriate autoclave buckets. Several different methods are used for sterilization and some of which we will use today. The maintenance of sterility requires the use of Aseptic Technique. The object of this is to prevent any form of contact between the sterile growth medium (e.g. petri dish containing nutrient agar) or the pure culture and any source of contaminating organisms. The new student should be aware that it is very easy to sterilize a pipette or bacteriological loop and then to place it on the non-sterile bench whilst picking up something else. Sources of contamination include: Any non-sterile surface, liquids, or air. Air is a very important contamination source because of; free-floating fungal or bacterial spores, liquid droplets, dust particles, dried skin scales, all of which may contain bacteria and/or fungi. Good aseptic technique is crucial for work in microbiology, microbial genetics, or biotechnology. Flaming using a Bunsen Burner is the classic method for rapid sterilization of bacteriological loops, glass pipette and bottle or flask necks. Flaming needs to be done for several seconds, long enough to raise the temperature well above 100 oC. Bottle necks should be rotated in the flame for 5 sec. or so to achieve this. For all basic techniques in microbiology and for today’s exercise in liquid transfer and inoculation, manual dexterity in removing screw-on lids is important. The most reliable technique is to use the little finger to unscrew and hold lids and plugs, leaving the other fingers free to hold loops or pipettes etc. The operator (i.e. you!) is the most likely source of small particles floating in the air and landing on your work. Breathing, coughing, sneezing and talking may all lead to some production of air-borne particles (aerosols) but more importantly respiratory secretions and saliva

Management Theory - Henri Fayol Research Paper Example | Topics and Well Written Essays - 750 words

Management Theory - Henri Fayol - Research Paper Example For the effective performance of an organization, it would be critical to know in advance what needs to be done, the activities to undertake to do what is to be done and also when these activities are to be done. Thus, planning essentially entails the what, how and when with regards to performance (Pryor & Taneja, 2010). It encompasses the determination of both short and long-term objectives; development of strategies and actions aimed at the achievement of the set objectives; and formulation of rules, policies, and procedures to be adopted during the implementation of plans and strategies (Raju & Parthasarathy, 2009). Planning does not necessarily have to be deliberate or systematic. The second management function, referred to as organising by Fayol, involves identifying activities needed to achieve organisational objectives and implementing the plans; grouping activities to come up with self-contained jobs; assigning jobs to employees; delegating authority to promote execution of tasks and commanding the required resources; and establishing interrelated coordinating relationships (Lunenburg & Ornstein, 2012). Therefore, organizing basically involves the combination and integration of physical, financial and human resources in a productive fashion for the achievement of the organizational goals. This yields an organizational structure comprising of organizational positions, associated responsibilities and tasks and an interrelation of authorities and roles. Commanding refers to maintaining activity among personnel. Fayol uses this terminology as a function of management to describe direction, leadership, and supervision (McNamara, 2009). It thus encompasses leadership and the aim of setting the organization in motion.

THINKING SKILLS AND GENERAL MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words

THINKING SKILLS AND GENERAL MANAGEMENT - Essay Example Finally, a conclusion shall synthesize the main points of the paper and demonstrate the continued use and viability of systematic management in post-modern management practices. Taylorism is a method of management which was formulated by Fredrick Winslow Taylor in 1911, as in the title of his monograph The Principles of Scientific Management, which aimed to enhance labor productivity and manufacturing efficiency (Zahir, Themistocleous, & Love, 2003). Taylor's background as an industrial engineer in the USA later earned him the title of the "Father of Scientific Management" (Schroeder, 2003). He analyzed worker's behaviors across industries he was involved in and determined that "One Best Way" could achieve a higher rate of production that was standardized and so cut costs to the company. He also develop a time and motion study wherein he broke down each job in a manufacturing process into its component elements and measured the duration of each component to a hundredth of a minute. This reduced the number of movements or actions that a worker needed to make in order to perform each component of the overall job. Each component could then be standardized acro ss all workers performing that job, reducing "wasted" action and increasing productivity and subsequently company profits.It was also found that the reduction in the number of actions needed to perform a total job would dramatically reduce worker fatigue (Schroeder, 2003). Taylor is noted for his study into the use of shovels, he observed that workers used the same type of shovel for a range of materials. Through systematic evaluation Taylor determined that 211/2 lb was an ideal load for a shovel, and then located or designed a variety of shovels for each type of material that could scoop that amount. Ultimately, Taylor sought to portray industrial management as an academic discipline, so that evidence-based research could be used to make informed decisions about the most effective and efficient way of maintaining a cooperative and innovate workforce that could achieve maximum productivity at minimal costs.In summary, Taylor's theory of scientific management consisted of four distin ct principles: 1. Instead of the "rule-of-thumb" of traditional work methods, tasks should be grounded in the scientific study of each task and its component parts. 2. Use systematic and standard methods to recruit, select, train, evaluate and develop each employee instead of workers continuing to train them in a passive and non-standardized manner. 3. Collaborate with workers so that systematic and standardized methods of completing a task are followed. 4. Delegate work amongst managers and workers in an equal manner to ensure that managers implement scientific management principles when planning work, and to ensure that workers actually follow-through on task procedures. In this way, Taylor approached management of work tasks as a scientific problem. After Taylor, the rapid progress of technological development paved the way for advances in statistical analyses of scientific problems. This progress led to the improvement of Taylor's systematic principles to provide more stringent quality control during the 1920s and 1930s (Miner, 2002). Quality

Challenge of Intercultural Communication Essay Example | Topics and Well Written Essays - 2500 words

Challenge of Intercultural Communication - Essay Example Intercultural perspective helps to deepen our knowledge and broaden horizons. During my studies I was involved in the common project with my Iranian friend, we provided each other with useful insights about our countries. Comparative analysis made our essays better and, as a result, we both got excellent marks. Even though now I understand how beneficial intercultural experiences might be, earlier I had some prejudice regarding meeting representatives of other cultures. I was especially suspicious about meeting Iranian men, whom I imagined as very closed-minded and even dangerous people. Probably, such prejudice was formed in my mind by popular mass media, talking a lot about Muslim terrorists and difficulties in negotiations with Iran. When I first met Ahmad, first representative of his race, ethnicity, nationality and religion, I was confused and hesitated to start conversation. However, our common task made me do so, and when we started talking, I realized that I met very interesting open-minded person with broad and yet deep knowledge in different spheres of social sciences. Ice was broken, we made a great common project and even became friends afterwards. Later on, I told him about my initial prejudice and we laughed together on it. This intercultural encounter has taught me to be mor e open to representatives of other cultures. I made more international friends which made my life more exciting. I believe that it is important to be able to overcome all stereotypes and prejudices as this is essential basis for our own well-being, the way to enrich our life and make it more interesting. Most importantly, this is the only possible way to peaceful coexistence in our world, which is so diverse and intercultural, though globalized and highly interconnected. Advertisement campaigns usually appeal to societal values, which are important for consumers. Companies try to understand the identity of the person who would buy the

Politics Essay Example | Topics and Well Written Essays - 750 words - 7

Politics - Essay Example Aristotle contributed much in the development of history and political science through his written articles. In his writing, Aristotle (1996) describes the leadership of some of the political regimes in a few of early cities in Greece and Carthage. To consider the strengths and the weaknesses of the legislatures in these cities, Aristotle (1996) compared them with the best-organized political arrangements. He highlights the good laws that enabled the cities to have efficient legislature and the bad laws that hindered good leadership and unity among the citizens. The political scientists should analyze the good laws that the authorities in those cities used to exercise democracy in politics to replicate them in their states. On the other hand, they should look at the poor laws exercised in some cities that made them fail in politics to avoid recurrence of such events in the current states. Moreover, Aristotle (2008) developed ideas in his writing that are very important in political science as he proposes that for to be a good leader, one should have knowledge in theoretical and practical politics. If the political scientists can embrace the idea of Aristotle, they can be successful in ensuring that politics in their states follow the right direction. Additionally, for politics to have a perfect way towards a stable state the authorities should have good constitution that protects the rights of all citizens. Several states fail to attain politics because of lack of good constitutional laws that govern the well-being of politics and participation of all interested citizens in politics. Aristotle (1996) highlighted that some cities failed politically because of favors extended to some members of the society to engage in politics while the rest were cut off in sharing that privilege. Poor politics led to civil wars something that could be avoided by the cities’ authorities if they had good constitution. This was attributed to the poor laws that

Academic Degree and Financial Aid Essay Example for Free

Academic Degree and Financial Aid Essay Thank you in advance for taking the time to review my letter of appeal for financial aid reinstatement. First, let me say, I wholeheartedly appreciate your granting me this award in order to make my educational dreams a blissful reality. It would be a great honor for me to continue on the path which I started before I suffered this temporary setback. I take full responsibility for why my grades slipped and because unsatisfactory. There is no one else to blame but myself for not being able to control my emotional state during a time of terrible crisis to the point where I could maintain an acceptable G. P. A. For that I am sincerely sorry because I feel that I have let many people down, including myself. I put a lot of effort to pass most of my classes, yet I still failed my English course due to some negligence on my part as concerns my work which was to determine my grade in the course; I did everything possible to do great in the course despite my mistakes but I guess it was not good enough during the semester Fall 2013. I promise not to make such mistakes anymore, and be more responsible. I am asking this committee to give me a second chance to prove that I am worthy of this award so I can continue in my studies this Fall 2014 Semester. I do realize that I neglected my studies and I would like another chance to do better in them. I have compiled a list of steps I need to take in order to be successful in school and my studies. 1. I would obtain a tutor for my most difficult classes by becoming familiar with the tutoring center on campus 2. I would manage my time wisely so that I can balance my life and studies together. 3. Meet with each of my instructors and talk with them, about what they believe will make me be a better student in their class. 4. Go to the scheduled office hours of each of my instructors, when facing any difficulties. 5. Talk with my advisor who is assisting me with my Academic Degree plan. She advises me on the classes and hours that would be suitable for me. 6. Go to class on time as scheduled to take advantage of what they have to offer. My goal is to earn a degree in business so I can make a difference in the lives of people and young students. This is very important to me because I’ve always been interested on being a business lady in the future during my days as a kid. I can only be able to achieve my goal if my financial aid is being appealed, because as an individual my family face a lot of financial difficulties and I’m not able to pay my tuition or even get my books. I am a hard working student and very determined, and I would like the chance to prove to you that this 2014 Fall Semester would not be a disappointment. I would try hard to be a good role model to my family, friends and other students. My education is of paramount importance to me. Thank you for your time Yours Sincerely, Ruth Taku.

Parenting Styles and Abilites Essay Example for Free

Parenting Styles and Abilites Essay Families come in many different forms. Back in the 1950’s/60’s most families compromised of a father, a mother and at least one child, this is known as a nuclear family structure. In the past few decades though divorce rates rose which has caused a rise in reconstituted families for example step families, parents now work longer hours which has seen more children being raised by extended family members eg: grandparents and new changes in law has seen same sex marriages become legal. Within my placements many of the young people using the service have ended up in their situation due to family breakdowns. Many of the families live off benefits or on the poverty line and are battling with addictions to alcohol or drugs or are suffering from depression. This has a knock on affect to the young people I feel as they are therefore expected to grow up quicker in order to look after themselves or any other children that may be in the house. Also from what I have seen most of the young people do not seem to have any ambition or hopes for a better life and many get involved in the same kind of lifestyle that they have been used to all of their lives. This would agree with Bandura’s Social Learning Theory where people copy behaviours from their peers. In regards to the above Labour and Liberal Democrats have been campaigning for same sex families to have the right to adopt. Years ago this would have been frowned upon, but because same sex couples are now more ‘accepted ‘ in society I believe if they have the best intentions for the child then why shouldn’t they be allowed to raise their own families. Functionalists would not agree with this the same as they do not agree with single parent families as they believe in the nuclear family for reproduction, primary socialisation and economic support. I feel the young people that I work with have come from uninvolved parenting backgrounds. Many of them have been in trouble with the law and have never really been told right from wrong. Another reason for some of the young peoples behaviour is survival methods as they have been brought up to fend for themselves. Other parenting styles are indulgent, authoritarian and authoritative. Indulgent also known as permissive parenting normally means the parent/s are very involved in the child’s life and interests but does not believe in discipline. This results in many of the kids growing up to believe that they can do as they please and know no boundaries. Communication style would be very passive. The parent can come across very apologetic, at a loss for words, weak, hurt and anxious. Authoritarian parenting is mainly ensuring the child has strict guidelines and rules to follow and very much believes in discipline. This way of parenting normally results in the child growing up to be unhappy and in some cases they rebel against the control that they have been brought by. The parents way of communicating with the child would be very aggressive and commanding, loaded words and questions, putting the blame on the child, sarcastic and loud with a cold front. Finally there is authoritative parenting which is probably made up by most of the population. This kind of parenting shows an interest in the child but also teaches the child right from wrong. Children brought up in this kind of environment grow up happy and enthusiastic to achieve. Communication methods for this kind of parenting would be assertive. Ensuring point gets across, statements of wants and needs, caring and confident. Within the care sector in the UK it is likely you will come across all of the family styles mentioned above. In many other countries parenting styles will not play such an important part in the childs life. Children from as young as five years of age are sent out to work by their families in order to make a living, and in some cases the children do not have a choice as they have lost their family members to different environmental disasters, diseases etc. These societal issues play more of a part in the way the children grow up as they know they have no choice but to go out to work in order to survive. Recent TV progammes have followed families that live in slums in India. The whole family goes out to work long hours everyday rummaging through rubbish to see what can be recycled, the children do not always get to attend school as it is too expensive. At the end of the day the whole family sit, make and eat dinner together. Family values play a huge part in their lives and the sense of community is great, I feel this is more important as the family all seem to appreciate each other more and don’t take things for granted. In the UK parents are now having to work longer and longer hours therefore spending more time away from home, but unfortunately as in India where this seems to bring the family and community loser together it seems to be having the reverse affect here causing families to seperate and communities to be divided. I personally come from a very big close family so family is very important to me. I believe that if the young people that I worked with had close relationships with their parents then their outlook on life could have been very different. I think within the social care sector I could find this very difficult to deal with seeing how some families treat their children and are very uninvolved in their upbringing. Obviously the most important thing is ensuring the safety of the family especially the children, this would mean having to learn to accept different families styles of parenting whether I agreed with them or not as long as there were no signs of danger and ensuring the children were not put at risk in anyway. I know this is something I could struggle with but that I could not let interfere with the way my work was carried out with the family and have to accept that all families are different and live by different values.

The Glasgow Caledonian University

The Glasgow Caledonian University INTRODUCTION Glasgow Caledonian University is one of the largest universities in Scotland with nearly 17,000 students. This institution was established in 1993, as a result of the merger of Queens College Glasgow with the Glasgow polytechnic (GCU website).The institution is situated right in the heart of Glasgow city centre. There exist increasingly, a lot of activities going on within this university making a growing case for the importance of managing the environmental impacts associated with its activities, products and services. Recognising this concern that university decided to act responsibly by making serious commitments towards a sustainable place to work and study. The commitment paid off with the recent bronze award awarded to the university by Eco campus after an off-site audit. Despite this achievement, there is still a general lack of awareness about the process and there have been no visible improvement in environmental performance. Therefore, this report seeks to; identify the universitys main activities with significant impact to the environment, explain the relationship between Environmental Management System (EMS) and Eco campus, examine the role of eco campus in achieving the ISO14001 certification and finally suggest steps needed to be taken by the University to attain the next phase-silver awards presented by Eco campus. ENVIRONMENTAL ASPECTS OF GLASGOW CALEDONIAN UNIVERSITY WITH SIGNIFICANT IMPACT. â€Å"Universities are now regarded as â€Å"small cities† due to their large size, population and the various complex activities taking place in them† (Abubakar et al, 2008). Glasgow Caledonian university being one of the universities in Scotland, has going in it a complex number of activities (aspects) which could have direct or indirect impact on the environment which will result in environmental sustainability or could lead to the degradation of the environment. Such environmental aspects includes: fresh water and energy use- including electricity and heat consumption (Noeke, 2000), consumption of materials (e.g. food, paper, equipment, etc.), procurement, generation and disposal of all kinds of waste, construction (including refurbishment) and demolition activities, transport to and fro the university (Edith Cowan University, 2009), workshop and laboratory use, lectures, research and sporting activities, community support services (Abubakar et al, 2008) and finally the provision of student and staff accommodation. WHAT IS AN ENVIRONMENTAL MANAGEMENT SYSTEM (EMS) Environmental management system is a management system used by an organisation to develop and implement its own environmental policy and manage its environmental aspects (International standards organisation, 2005). It involves ; the development of environmental policy statement, implementation of that policy (through appropriate objectives/targets, clear responsibilities, organised structure, action plans and established procedures), creating awareness and training, performance monitoring and audit and lastly continuous improvement on previous policy. Denning Cycle The Environmental management system approach to the management of environmental impacts was based on the Plan-Do-Check-ACT (PDCA) cycle commonly known as the Denning cycle shown above. The â€Å"Plan† aspect involves, environmental baseline review, setting of objectives, assigning of responsibilities and the preparation of plans, programmes and procedures. The â€Å"Do† aspect involves implementation of these standards, procedures and action plans. The â€Å"Check† aspect involves environmental monitoring and auditing of the implemented procedures, action plans and objectives. Then the â€Å"Act† involves the review by management and the continuous improvement of the environmental policy. Though ISO14001 standard produced by the International Standard Organisation (ISO) in 1995 is generally accepted as the global standard for certifying environmental management systems, there still exists other standards such as; Eco Management and Audit Scheme- which is an European standard established by European regulation 1836/93 as a voluntary initiative to improve companies performance (Institute of Environmental Management and Assessment, 2009) and the British standard-BSI 8555, which is a national environmental management system intended towards a phased approach to implementation. Several such national environmental management systems exist across the globe WHAT IS ECO CAMPUS Eco campus is a national environmental management system development program and award scheme developed by the higher education sector for the higher education to improve environmental performance using a phases and modular approach (Eco campus, 2009). The project is funded by the higher education funding council for England (HEFCE) and is a collaborative project between Nottingham Trent University (NTU), Loreus Ltd, Environment Association for Universities and Colleges (EAUC) AND Environment Campaign- ENCAMS (EAUC, 2009). Eco campus achieves improved environmental performance through the issuance of four awards which are usually done in phases. The awards include; Bronze, Silver, Gold and platinum. With each being a product of a particular phase. The bronze award is the lowest of the awards while the platinum award is the highest and is equivalent to the ISO14001 standards. Based on the released Eco campus audit criteria published in 2008, the Bronze award is given to institutions that have; shown senior management commitment to environmental management, carried out environmental baseline review of environmental aspects, developed a draft of environmental policy and are involved in creating awareness of the process. The Silver awards (being the 2nd phase award) is given to higher institutions that have; identified the significant environmental aspects of the universitys operations, identified the legal and other requirements related to its environmental aspects, developed environmental objectives and targets and have produced a finalised environmental policy document. Furthermore, the achievement of the Eco campus Gold awards is tied to the completion of the following processes, assigning roles and responsibilities towards meeting environmental objectives and targets, ensuring that the personnel involved in the implementation of the environmental policy are competent and adequately trained, developing and implementing standard operational control procedures, ensuring proper documentation and communication of processes involved and putting in place systems that will identify emergencies and respond to them. Finally, the platinum award is given only to institutions who have shown adherence to; monitoring and measurements of environmental aspects of the university, performing internal audits on universitys environmental performance and regularly review of environmental performance by management. THE BENEFITS AND LIMITATION OF IMPLEMENTING ECOCAMPUS IN GLASGOW CALEDONIAN UNIVERSITY The eco campus being an environmental management system has a number of limitations to its operation. But the benefits of implementing the eco campus environmental management system far outweigh the limitations (Eco campus, 200). These benefits may include the following: Eco campus will help the university to effectively improve its environmental performance in phases, thus helping the institution to gradually establish a standard environmental management practice. This will in the long run, facilitate its certification to standard environmental practices such as ISO14001 (Caledonian Environmental centre, 2009) and will reduce the overall cumulative impact on financial as well as human resources associated in the initial establishment of such standards. Eco campus will improve cooperation and environmental awareness among staff, student and other relevant stakeholders (Melnyk et al, 2003). This will as reported by Abubakar et al (2008) bring a change in the way the university; exploits its resources and develops its technology. Thus leading to; reduced operational cost (profitability), increased efficiency and ultimately environmental sustainability. Eco campus will enhance the universitys compliance to regulations and codes of good practice. Thereby promoting improved relationship with both the regulators and the general public. This will help reduce enforcement or civil actions and other direct or hidden legal cost associated with non compliance to regulations (GCU sustainability website, 2009) Eco campus will help the University to effectively manage the impacts of its activities on the environment and improve its environmental performance. Enviro campus (2007) pointed out that, this will enhance the reputation of the university thus encouraging high student recruitment, better public perception and more community support. Eco campus will have significant effect on cost saving through, reduction of cost associated with waste disposal, efficient use of resources (e.g. energy, water etc.), avoidance of cost associated with non compliance to legislations and reduction in insurance cost (Wikipedia, 2009) Though benefits abound there still exist a number of limitations associated with the implementation of the Eco campus Environment Management system. The Glasgow Caledonian university website (2009) suggested some to include; it takes a long time to implement and monitor and it requires proper documentation, adequate training and good communication for it to be successful. In my own opinion other limitations will include the fact that it requires high level of commitment by the management for it to be successful and that it still requires human and financial resources though little compared to the full implementation of a standard Environmental Management system like ISO14001. CURRENT GLASGOW CALEDONIAN UNIVERSITYS ECO CAMPUS STATUS AND IMPLICATIONS TO ATTAINING ISO14001 CERTIFCATION. Glasgow Caledonian University was presented the bronze award by the Eco campus director in Bournemouth University on the 1st of July 2009 (Glasgow Caledonian university website, 2009) as an award for meeting up with the minimum criteria of the Eco campus project for the bronze phase. The reports found on the Universitys website indicated the following achievements of the school to have warranted it the eco campus bronze awards. The university showed senior management commitment to the Eco campus scheme by establishing an Eco campus team (comprising of; the Caledonian Environmental centre, School of built and natural environment, facilities management arm of the university, student association and the Caledonian environmental society students group) headed by Therese Fraser, to oversee the implementation of the Eco campus environmental management system. This team went ahead to produce the draft of the Universitys environmental policy The University carried out the environmental baseline review of more than five basic management areas exceeding by far the minimum requirement set out for the bronze phase. The management area include; waste management, environmental management systems, sustainable procurement, transport, health welfare and safety, environmental policy, energy and water, emissions and discharges, biodiversity and community involvement. The university provided and is still appropriate environmental training for staff involved in the Eco campus programme. The implication of this current status to attaining its target of ISO14001 certification is that the institution is still at the planning phase. It will have to move from that phase to the implementation phase which involves; identification of environmental aspects and legal requirements, setting objectives and target, establishing standard procedures towards achieving this targets/objectives, formalising the environmental policy and its implementation. And then continuously review and improve on policies and practices. But since the university is using a phased approach-Eco campus, it thus means that, it will have to pass through the silver, gold and platinum phases before thinking of getting the ISO14001 certification. The platinum award is an equivalent for ISO14001 standard. So reaching that platinum status will facilitate the easy acquisition of the ISO14001 certification. PRACTICAL STEPS IN MOVING GLASGOW CALEDONIAN TO THE SILVER AWARDS Moving from the bronze phase to the silver phase involves meeting the criteria for the silver phases. The Eco campus audit criteria published in 2008 listed the criteria to include; identification of its significant environmental aspects, identification of legal and other requirements associated with these aspects, setting objectives and targets, producing a final copy of the environmental policy and communicating this policy to all relevant stake holders. So for the university to achieve the silver status the following practical steps have to be taken. The university has to first thoroughly identify and document all the activities of the university that has significant impact on the environment The second step is to identify and document all legal and other requirement associated with the above environmental aspects The next step is to set up and document objectives and targets in relation to managing the environmental aspects Using the information above, the university should produce a formal copy of its environmental policy which will be signed by the top management indicating the management commitment to the process Lastly, the environmental policy should be adequately communicated to the staff, students and all other relevant stakeholders in the university community. CONCLUSION AND RECOMMENDATIONS

Brecht and Dudow Essay -- Film Analysis

Kuhle Wampe (Brecht and Dudow, 1931) is often noted as the first communist film produced in Weimar Germany and was produced by a collective of men, heavily involved in the formation and success of Weimar cinema. The collaborative team consisted of Hanns Eisler, who composed the musical score for Berlin: Symphony of a Great City (Walter Ruttmann, 1927), Ernst Ottwald, a distinguished novelist and screen writer, primary director Slatan Dudow who participated heavily in the production of Metropolis (Fritz Lang, 1927) and finally Bertolt Brecht. The aforementioned trio heavily influenced the industrialised surrounding that encompass’ the location and narrative of Kuhle Wampe, however, fellow script writer and co-director Bertolt Brecht had very little experience in film production –aside from aiding the preparation for Karl Valentin’s The Mysteries of a Hairdresser’s Shop (1923). Brecht’s influence upon Kuhle Wampe came much more in the form of philosop hical grounding, with himself, at the time developing his ‘materialist aesthetics’ in trying to conceptualise the answer to the question: ‘what is political art?’ Bringing together politics and art formulae, in this case montage, we can assess the messages that were conveyed through the use of montage and how it was used as a tool of political suggestion. From the opening sequence, Kuhle Wampe’s stylisation appropriates itself with that of Soviet Montage, of which is Sergei Eisenstein’s theories are based on the idea that montage originates in the "collision" between different shots in an illustration of the idea of thesis and antithesis. This basis allowed him to argue that montage is inherently dialectical, thus it should be considered a demonstration of Marxism and Hegelian philos... ...h the montage sequences in Kuhle Wampe. Works Cited Brooker, Peter (2004) â€Å"Key words in Brecht’s theory and practice of theatre† in Brecht. Eds. Peter Thomson and Glendyr Sacks. Cambridge University Press, Pp. 185-200. Eisenstein, Sergei; Jay Leyda (translator) (1947). The Film Sense. Hardcourt Brace and Company Eisenstein, Sergei; Jay Leyda (translator) (1977) The Film Form: essays in film theory. Hardcourt Brace and Company Kracauer, Siegfried (2004) â€Å"Montage† [from From Caligari to Hitler: A Psychological History of the German Film (1947)] in German Essays on Film. Eds. Richard W. McCormack and Alison Guenther-Pal. New York & London: Continuum, Pp. 181-189. Silbermann, Marc (1995) â€Å"The Rhetoric of Image: Slatan Dudow and Bertolt Brecht’s Kuhle Wampe or Who Owns the World† in German Cinema: Texts in Context. Detroit: Wayne State University Pp. 34-48.

In Defense of Chatrooms Essay -- Technology Internet Computers Papers

In Defense of Chatrooms With the advent of the Internet, fewer people are using the telephone or postal system as media of interactive communication exchanges due to their specific uses and limitations. While the former does not allow one to chat with several others from all over the world simultaneously and at a reasonable cost, the latter is handicapped by its time-consuming nature. Replacing the two mediums is a fast and rising newcomer, chatrooms, which offer an unprecedented opportunity to interact effectively, cheaply and widely, with multiple individuals at a time and in faraway places too. Chatrooms are definitely not meant as a utopia and in fact, they can be a serious menace when people exploit them through verbal, psychological abuse or worse, physical abuse. Despite the dangers which can be minimized through self-discipline and parental guidance, chatrooms are suitable places for developing the self socially, mentally and culturally, as well as shaping the character traits of the self. Being social creatures, "we are born into social environments (to) discover and explore the world through social discourse, (to) come to know ourselves through interpersonal experience" (Leitenberg, 325). Such basic requirements are met when one chats online by typing rather than by talking, for example, through Internet Relay Chat (IRC), which attracts people from "Finland, Australia, South Africa, Italy, the Netherlands, Austria, Iceland... and that is only a sampling of some of the geographical areas represented on the Net" (Reiner & Blanton, xvi). The diversity in the nationalities, ages, occupations and personalities of IRC users tends to give the self a global orientation since one is able to navigate to other countries an... ...Harold. Handbook of social and evaluation anxiety (New York: Plenum Press), 1990 Pyra, Marianne. Using Internet Relay Chat (USA: Que Corporation), 1995 Reiner, Diane & Keith Blanton. Person to person on the Internet (London: Academic Press Limited), 1997. Reuters, AP. "Victims of Net stalkers cry for help", The Straits Times (world), March 30th 2000, p 6. Sia, Cheong Yew. "What is your child up to in cyberspace?" http://web3.asia1.com.sg/archive/st/1/opin/opin2_0428.html Tapscott, D. Growing up digital: The rise of the net generation (New York: Mc Graw-Hill), 1997. Weiss, Ann E. Virtual Reality: A door to cyberspace (Canada: Fitzhenry & Whiteside Ltd), 1996. Whittle, David B. Cyberspace: The Human Dimension (New York: WH Freeman & Co), 1996. Wong, Karen. "Jail for chatline pimp", The Straits Times (prime news), March 23rd 2000, p 2. In Defense of Chatrooms Essay -- Technology Internet Computers Papers In Defense of Chatrooms With the advent of the Internet, fewer people are using the telephone or postal system as media of interactive communication exchanges due to their specific uses and limitations. While the former does not allow one to chat with several others from all over the world simultaneously and at a reasonable cost, the latter is handicapped by its time-consuming nature. Replacing the two mediums is a fast and rising newcomer, chatrooms, which offer an unprecedented opportunity to interact effectively, cheaply and widely, with multiple individuals at a time and in faraway places too. Chatrooms are definitely not meant as a utopia and in fact, they can be a serious menace when people exploit them through verbal, psychological abuse or worse, physical abuse. Despite the dangers which can be minimized through self-discipline and parental guidance, chatrooms are suitable places for developing the self socially, mentally and culturally, as well as shaping the character traits of the self. Being social creatures, "we are born into social environments (to) discover and explore the world through social discourse, (to) come to know ourselves through interpersonal experience" (Leitenberg, 325). Such basic requirements are met when one chats online by typing rather than by talking, for example, through Internet Relay Chat (IRC), which attracts people from "Finland, Australia, South Africa, Italy, the Netherlands, Austria, Iceland... and that is only a sampling of some of the geographical areas represented on the Net" (Reiner & Blanton, xvi). The diversity in the nationalities, ages, occupations and personalities of IRC users tends to give the self a global orientation since one is able to navigate to other countries an... ...Harold. Handbook of social and evaluation anxiety (New York: Plenum Press), 1990 Pyra, Marianne. Using Internet Relay Chat (USA: Que Corporation), 1995 Reiner, Diane & Keith Blanton. Person to person on the Internet (London: Academic Press Limited), 1997. Reuters, AP. "Victims of Net stalkers cry for help", The Straits Times (world), March 30th 2000, p 6. Sia, Cheong Yew. "What is your child up to in cyberspace?" http://web3.asia1.com.sg/archive/st/1/opin/opin2_0428.html Tapscott, D. Growing up digital: The rise of the net generation (New York: Mc Graw-Hill), 1997. Weiss, Ann E. Virtual Reality: A door to cyberspace (Canada: Fitzhenry & Whiteside Ltd), 1996. Whittle, David B. Cyberspace: The Human Dimension (New York: WH Freeman & Co), 1996. Wong, Karen. "Jail for chatline pimp", The Straits Times (prime news), March 23rd 2000, p 2.

Where is The God of Justice :: essays research papers fc

Why do thousands of God fearing Latin American Christians for instance, languish in the slums in abject poverty, while the drug cartels enjoy tequila and Cuban cigars? A few months ago there was a news report that a Missionary couple of Wycliffe Bible Translators, working the forests of Guyana had been brutally murdered. In third world countries in particular there is a marked, observable distinction between the lower, middle and upper classes. As one examines the à ¢Ã¢â€š ¬Ã…“haveà ¢Ã¢â€š ¬Ã¢â€ž ¢sà ¢Ã¢â€š ¬? and the à ¢Ã¢â€š ¬Ã…“have notà ¢Ã¢â€š ¬Ã¢â€ž ¢sà ¢Ã¢â€š ¬? from a religious perspective it often seems to be the case that those who are highly religious or shall we say those who are godly often tend to find themselves at the lower end of the economic ladder while those whose lifestyles are divergent from Biblical norms seem to be flourishing. This observation is no new phenomenon however. The Psalmist David raised series questions about it in Psalm 73, Job raises a lament about it in Job 21: 7 -25 and the prophet Habakkuk contemplates it in Habakkuk 1:13. à ¢Ã¢â€š ¬Ã…“ Habakkuk asks, how can Yahweh, whose eyes are too pure to behold evil, allow the wicked to swallow someone more righteous than he? Why do the wicked prosper?à ¢Ã¢â€š ¬? The question of the prosperity of the wicked is a question of theodicy (vindication of divine providence in view of the existence of evil). It is central to section of the Bible under review, Malachi 2:17 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 3:5. According to The Expositorà ¢Ã¢â€š ¬Ã¢â€ž ¢s Bible Commentary , unlike most other prophets Malachi mentioned no dateable person or events in his brief prophecy. Clues to the origin and time of his book must therefore come from the text and its implications. It has always been placed last in the minor prophets. The Talmud regularly classes the book among the postexilic prophets. The contents of the book suggest that it was written some time after Ezra. Some of the exiles had returned, the temple had been rebuilt and the sacrificial system had been reestablished to the point that where it was being abused- a matter which Malachi addressed at length. The city of Jerusalem had returned to a substantial degree of normalcy; and the inevitable lethargy, laxity and leniency in spiritual matters had developed. It is to this declining state of affairs that the prophet addressed himself. Nothing is known of Malachi apart from his book. Even his name is questioned . Some take it to be a title rather than a proper name.

Ruby Moon

When reading the play â€Å"Ruby Moon† it is easy to pick up on the personal and social tensions between characters. The descriptive nature of the stage directions and the very act of reading as opposed to just seeing on stage, being able to take time to look over each line, means that a reader can see which scenes accentuate the tension between both Ray and Sylvie or the characters they have created. Stage directions in the play plainly describe when a pause on stage is to be tense, or what the vibe is supposed to feel like during a particular scene.Bringing these tensions onto stage, however, is a more difficult task. An audience in a theatre cannot simply read that a silence is supposed to be tense; it is up to the actors and their use of the stage, as well as the lighting, set and audio. When considering how to highlight the personal and social tensions in Ruby Moon, we must consider what particular tensions play an important role and which characters the tensions are betw een. It may be that a character’s interactions with their surroundings are tense or that their relationships with other characters are very tense.To bring them to the stage these social and personal tensions must be identified. Cameron’s â€Å"Ruby Moon† explores the tenuous and often shallow relationships of suburbia. In writing â€Å"Ruby Moon†, although it is in essence a surreal play, Cameron attempted to draw attention to very real issues, including the nature of suburbia, and how when it comes down to it it’s difficult to know who to trust. Bad things can happen to anyone, and not everyone is as normal as they appear.Not only this, but underneath the eeriness of this play lies a very real, deeply tragic story of two parents who have lost their child and gone mad to cope with the grief of never knowing what happened to her. So much so that the reject every opportunity to find out for fear of it being bad news, in favour of keeping up the game they play with each other. The tension between them is evident when reading the play- it is clear in the stage directions when moments between them are tense. Audio effects would be highly effective in bringing these themes to life on stage.As many groups in class presentations demonstrated, Ruby Moon is a play in which the use of audio effects such as voiceovers, music, and sound effects (i. e. rain, wind, barking dogs) is a part of the stage directions, and is utilised and essential to many key moments in the play. Sound effects that play key roles in the audience’s understanding of the play include Ruby’s voice and piano refrain at the beginning, the various occasions on which the phone rings, the sound of voicemail messages being left, and Ruby’s voice throughout.This almost constant use of sound effects throughout the play gives the director a simple way of drawing attention to dramatic tension, acting as a kind of soundtrack, with, for example, the sound o f a phone ringing, accentuating the silence between Ray and Sylvie by suddenly breaking it. Space can be used in a particular way to accentuate tension between characters. In class presentations, many groups expressed that they felt the set should be small and intimate. This means that actors will always be in close proximity with each other.Characters being in close proximity can accentuate many kinds of tension, for example the scene early on in the play featuring Ray and Dulcie Doily might see Ray standing on one side of the stage trying not to get too close but being physically unable to get further away and being forced into close proximity, creating tension in the sense that he does not want to be in close quarters with a woman he finds extremely unpleasant. The scene featuring Sid and Sylvie may feature Sid alternating between invading Sylvie’s personal space and shying away-Putting Sylvie on edge as it is in close proximity to her.During the scene featuring Ray and Ve ronica, a stage where the characters were in close proximity to each other would help create sexual tension. In terms of bringing the social tensions evident in the play onto stage, many groups in the in-class presentations of directorial visions seemed to express that a key theme in Ruby Moon was the relationships between residents of Australian suburbs. It’s a well recognised suburban stereotype- Neighbours are polite and civil towards each other however build silent judgments, while having dark secrets of their own. Costuming could play a vital role in making these social tensions apparent on stage.As Ray and Sylvie dress up, it was decided by many groups that they should don just a few key costume pieces that they feel sum up their character. Exaggerated, almost (e. g. When Sylvie dresses up as Dulcie Doily she dons a grey wig and an apron- Typical elderly woman garb- a shallow understanding of their neighbours and in fact, other people. ) The various tensions, issues and emotions being presented in Ruby Moon, both of a personal and social nature make it successful as a play because they are real things that real people have to face and that put many people on edge.Aside from the use of audio, costuming and staging to get these tensions across, it is largely up to actors to make sure the audience can pick up on the vibes of the play, leading up to moments in such a way that the audience can feel tension in the air. When staged in the right way, Ruby Moon is designed to make the audience uncomfortable and tense. There is never a calm moment throughout. There are various techniques that directors can employ to make this so and ensure the success of portraying tensions, both personal and social, on stage in a performance of Ruby Moon. Ruby Moon When reading the play â€Å"Ruby Moon† it is easy to pick up on the personal and social tensions between characters. The descriptive nature of the stage directions and the very act of reading as opposed to just seeing on stage, being able to take time to look over each line, means that a reader can see which scenes accentuate the tension between both Ray and Sylvie or the characters they have created. Stage directions in the play plainly describe when a pause on stage is to be tense, or what the vibe is supposed to feel like during a particular scene.Bringing these tensions onto stage, however, is a more difficult task. An audience in a theatre cannot simply read that a silence is supposed to be tense; it is up to the actors and their use of the stage, as well as the lighting, set and audio. When considering how to highlight the personal and social tensions in Ruby Moon, we must consider what particular tensions play an important role and which characters the tensions are betw een. It may be that a character’s interactions with their surroundings are tense or that their relationships with other characters are very tense.To bring them to the stage these social and personal tensions must be identified. Cameron’s â€Å"Ruby Moon† explores the tenuous and often shallow relationships of suburbia. In writing â€Å"Ruby Moon†, although it is in essence a surreal play, Cameron attempted to draw attention to very real issues, including the nature of suburbia, and how when it comes down to it it’s difficult to know who to trust. Bad things can happen to anyone, and not everyone is as normal as they appear.Not only this, but underneath the eeriness of this play lies a very real, deeply tragic story of two parents who have lost their child and gone mad to cope with the grief of never knowing what happened to her. So much so that the reject every opportunity to find out for fear of it being bad news, in favour of keeping up the game they play with each other. The tension between them is evident when reading the play- it is clear in the stage directions when moments between them are tense. Audio effects would be highly effective in bringing these themes to life on stage.As many groups in class presentations demonstrated, Ruby Moon is a play in which the use of audio effects such as voiceovers, music, and sound effects (i. e. rain, wind, barking dogs) is a part of the stage directions, and is utilised and essential to many key moments in the play. Sound effects that play key roles in the audience’s understanding of the play include Ruby’s voice and piano refrain at the beginning, the various occasions on which the phone rings, the sound of voicemail messages being left, and Ruby’s voice throughout.This almost constant use of sound effects throughout the play gives the director a simple way of drawing attention to dramatic tension, acting as a kind of soundtrack, with, for example, the sound o f a phone ringing, accentuating the silence between Ray and Sylvie by suddenly breaking it. Space can be used in a particular way to accentuate tension between characters. In class presentations, many groups expressed that they felt the set should be small and intimate. This means that actors will always be in close proximity with each other.Characters being in close proximity can accentuate many kinds of tension, for example the scene early on in the play featuring Ray and Dulcie Doily might see Ray standing on one side of the stage trying not to get too close but being physically unable to get further away and being forced into close proximity, creating tension in the sense that he does not want to be in close quarters with a woman he finds extremely unpleasant. The scene featuring Sid and Sylvie may feature Sid alternating between invading Sylvie’s personal space and shying away-Putting Sylvie on edge as it is in close proximity to her.During the scene featuring Ray and Ve ronica, a stage where the characters were in close proximity to each other would help create sexual tension. In terms of bringing the social tensions evident in the play onto stage, many groups in the in-class presentations of directorial visions seemed to express that a key theme in Ruby Moon was the relationships between residents of Australian suburbs. It’s a well recognised suburban stereotype- Neighbours are polite and civil towards each other however build silent judgments, while having dark secrets of their own. Costuming could play a vital role in making these social tensions apparent on stage.As Ray and Sylvie dress up, it was decided by many groups that they should don just a few key costume pieces that they feel sum up their character. Exaggerated, almost (e. g. When Sylvie dresses up as Dulcie Doily she dons a grey wig and an apron- Typical elderly woman garb- a shallow understanding of their neighbours and in fact, other people. ) The various tensions, issues and emotions being presented in Ruby Moon, both of a personal and social nature make it successful as a play because they are real things that real people have to face and that put many people on edge.Aside from the use of audio, costuming and staging to get these tensions across, it is largely up to actors to make sure the audience can pick up on the vibes of the play, leading up to moments in such a way that the audience can feel tension in the air. When staged in the right way, Ruby Moon is designed to make the audience uncomfortable and tense. There is never a calm moment throughout. There are various techniques that directors can employ to make this so and ensure the success of portraying tensions, both personal and social, on stage in a performance of Ruby Moon.

Digi Marketing Analysis Essay

EXECUTIVE thicksetThis assignment is about DIGI Tele communication theory Sdn. Bhd. (DIGI) unions st posegic compendium of its daily operations. Segmenting, objective lensing and place in tot allyow clearly show that how DIGI play along segments its guests to different types of segments, hence they tar fixates those market that allow for submit profits to the company than at last military position them. Then overdress depth psychology impart house clear details information about the companys main strengths and exploit them through opportunities, thence understand the company helplessness to revoke in advance threats to the company. Just to survive in spite of appearance the competitive market, DIGI should as strong as learn competitors merchandise strategy as well so that they arsehole counterattack them just equivalent chess strategy.SITUATIONAL ANALYSISA situational summary is where the DIGI Telecommunication Sdn. Bhd. (DIGI) yields the operation of sea rching an grand factor to accommodate the external regulartuality and internal capability. Then a election should be decided to overcome all weaknesses and threats a dour with maximizing the companys strengths and vocation opportunity.SEGMENTATION TARGETING & POSITIONING (STP)In social club to survive run a agate line, it is crucial for DIGI to k direct their market segmentation, targeting and positioning so that DIGI nooky target their node accurately and efficiently. After segmentation, targeting and positioning, concern lead then uses the most distinguish strategies to strain the companys goal tear down faster.SEGMENTATIONAt this stage, DIGI testament slang to compargon their customer into different segments found on their common need or their response to marketing action interpreted by DIGI.Each of these response lead them decide which strategy mix go away be apply by the company. in that respect are a few slipway to differentiate market segments, same d emographic, psychographic, behavioural and geographical location. For DIGI, is shell to use either psychographic and geographical location segmentation. In psychographic segmentation, customers allow then ground on the neighborly vitalitystyle like their daily lifestyle, kind class and individual attitudes. DIGI in this atom move differentiate customer to lofty income or lower income customer. In geographical segmentation, customer get out then based on their behavior like preceding purchases and stigmamark preference. In this section, DIGI may erect cry packages along with well-known brand hand name like Samsung, orchard apple tree and Sony.TARGETINGAfter segmenting customer into different groups, DIGI now leave have to choose their targets. in that location is no strategy suits all kinds of segments, so in parliamentary law to be erect and efficient, development of the correct strategies is very crucial. there are three general strategies for target marketin g and they are undifferentiated targeting, concentrated targeting and multi-segment targeting.In this situation, the appropriate targeting for DIGI to be use is multi-segment targeting. In this target is being used because DIGI has to focus to a greater extent than two segments and for from each one of the segments, different strategies must be applied. In this targeting, there are many benefits, only it as well quite costly, as it inevitably to a greater extent efforts from commission, market research and besides refreshful promotional strategies to attract much than customers.POSITIONINGIn this stage, positioning is where DIGI give have to develop a harvesting and provide brand image into the minds of the customers. It in any case involvesadvancing customers intelligence to know what does customers experience. DIGI invariably reminds their customers that choosing DIGI is the smartest choice. DIGI is as well as well known for yellow man and the logotype sign is ye llow. To show the unique of DIGI, veritable(a) the store is painted yellow and it real strikes out the customers view.An effective positioning includes a deep understanding of the competitors productions as well. DIGI should differentiate their advantages to excel among the competitors.DIFFERENTIAL ADVANTAGES/WEAKNESSES (SWOT ANALYSIS)SWOT analysis is where helps DIGI to understand their strengths and weaknesses, come across furrow opportunities and hold on those upcoming threats. A triumphful SWOT analysis helps DIGI to seek opportunities and then sue them, knowing companys weakness and then manage them nicely can avoid any up coming threats. SWOT analysis for DIGI is as downstairsSTRENGTHSDIGI always remind their customers that choosing DIGI is always the smartest choice. DIGI always provide smart plans based on customer affordability. Whenever a modernistic electronic device launched into the market, just to catch up with the digital era, new packages willing be introd uce. Just like when LTE has been introduced to the world, non long then DIGI introduce LTE package to customers. DIGI also has its own customer loyalty. As nowadays, teenagers or even fresh graduate will choose DIGI for its reasonable and affordable rate along with DIGI rarely network stroke happens compare to other network communications company.WEAKNESSDIGI telecom rattling doesnt have its own satellite hitherto they still need to rely MAXIS for letting satellite. It would be more than appropriate that DIGI can afford a satellite on its own. Their customer serve well should be conjure as networking tool its crucial nowadays, it will cost losses for the disdainman who all of the sudden lost contact from the seller or customers. This will unfortunately causes honor cases to the company as the customer will then sue DIGI for network ill luck causes him all his losses. The customer service rung needs slews of training as well as their have to introduce many anger custo mers that have problems with their phone network. It will always be good that DIGI coverage covers more rural areas because theyre its still places where DIGI coverage will not able to covered.OPPORTUNITIESIn the network company, cod to the enhancing of electronic gadgets, more and more opportunities will automatically come towards DIGI. Once a hand phone gadget like Apple or Samsung launched a new series of smartphones, DIGI will promote along phone packages with the purchase of the hand phone. It wills attracts lots of people who have not possess a hand phone as it includes everything. DIGI telecommunications also provides usage until overseas and they also provide some reasonable overseas rate. Other hand phone supplies will also come to them for cooperation to promote their new series of electronic devices along with providing DIGI telecommunications business opportunities. On the other hand, DIGI also provides broadband as well and it provides conveniences for businessman t o uses DIGI broadband anywhere for their electronic movable computer or even provide Internet line using phone coverage to provide 3G for electronic tablets.THREATSMalaysia has an hot of competition in spite of appearance Telecommunications Company. Many saucily entered Telecommunications Company tries to fight for s office within the market but unfortunately fail and ended up bankruptcy. They are MAXIS, DIGI, CELCOM and UMOBILE Telecommunications Company that manage to fight for age within Malaysia and managed to survive. DIGI also frequents faces imitations. When a brand new service or products is launched, a similar service packages will also be provided to the customer from the competitors.Everyone wants to grab these business opportunities but endedup provide chance for the customer to compare which telecommunication company provides the most reasonable and and more services for them to enjoy. Because its digital era, all those gadgets staff will obsolete quick so the ma rket demand its actually very seasonal. When some new sate is newly introduced, many people wants to get their hand into it, but after a period of time, customer will then gain no more disport in purchasing or even introducing to other people anymore.RECOMMENDED OBJECTIVES AND GOALSIn order to achieve the objective, it is crucial for the company to find funds for the company operations. DIGI has to get a strong stand in Malaysia/s market region in order to achieve long stipulation business operation. DIGI has to tense to rectify their telecommunications skills to provide a better quality of life for the customers and also to improve their ways of living to more digital. DIGI already has its vision of its own that an excellence of service providing will lead to perpetrate and energetic employees that makes the whole company running fluently.DIGIs mission is to satisfy customers individual needs of prerequisite for their own communication, connectivity and also their Internet access. The company also successfully bonds its staff unneurotic can they grew within a good for you(p) environment and each of them fulfills their duties tremendously. DIGI also provide appropriate returns to their shareholders and they have played am important in improving Malayans lifestyle by providing up to date telecommunications services. In the long term, DIGI will try their best to increase share values by giving insane asylums and best telecommunication services to the Malaysians market.RECOMMENDED MARKETING STRATEGIES AND PROGRAMSDIGI telecommunication competitors are MAXIS telecommunication. In order to be successfully within a market, it is also important to exact competitors marketing strategy as well. DIGI has successfully established Excellency, so DIGI will have-to doe with to make things simple so that they can understand their customers truly. They also can try to balance the cost optimization exploitjust to meet higher levels of customer satisfaction. Beca use this is digital era, it is also important to handle improve the system by relooked at all of the business process and activities that already have been done and try to improve them by making them much more efficient.CONCLUSIONIn conclusion, the best and appropriate strategy for DIGI Telecommunications is product development strategy. This is because that exploitation new and improved products in the approaching or even modifying existing product and services can make them more outstanding appearances compared to the competitors. With the up to date service network provider, DIGI can continue operates smoothly by providing excellent service to the customers. This plays an important role in the long term for DIGI. Unfortunately it will still inhabit highly competitive due to engine room advancement and competitors spirit, as long as DIGI keep growth and modifying, DIGI products and services will attract more and more subscribers customers. The run is the most important for the global consumer as the usage of mobile network is super important in daily life nowadays.REFERENCESHasan Cavusoglu , Nan Hu , Yingjiu Li , Dan Ma, randomness technology Diffusion with Influentials, Imitators, and Opponents, daybook of Management education Systems, v.27 n.2, p.305-334, Number 2 / Fall 2010 approval Kiat Loh , Khai Lun Koo , Kee Fai Ho , Rosnah Idrus, A review of customer relationship management system benefits and writ of execution in small and medium enterprises, proceeding of the 12th WSEAS international conference on Mathematics and computers in biology, business and acoustics, p.247-253, April 11-13, 2011, RomaniaHui-Min Lai , I-Chun Lin , Ling-Tzu Tseng, high-altitude Managers Considerations for RFID Adoption in Hospitals An Empirical teach in mainland China, journal of medical Systems, v.38 n.2, p.1-17, February 2014Yu-Chung Hung , Yu-Hsin Lu, The restrictive factors of implementing internet banks, multinational Journal of electronic Finance, v. 2 n.4, p.419-432, December 2008Yu-Hui Chen , Chung-Feng Liu , Hsin-Ginn Hwang, Key factors touching healthcare professionals to adopt knowledge management The case of infection control departments of minute hospitals, Expert Systems with Applications An International Journal, v.38 n.1, p.450-457, January, 2011Deepinder Bajwa , L. 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