Exam papers Essay Example | Topics and Well Written Essays - 1750 words

Exam papers - Essay Example PCBs are organohalogens prepared by having chlorine react with biphenyl, an aromatic hydrocarbon used as a heat-transfer fluid. These compounds are found to have high resistance toward decomposition and due to low levels of environmental degradation, PCBs proceed to dwell in bodies of water, soil, and in an organism’s fatty tissue. They are biologically toxic to aquatic creatures, both vertebrates and invertebrates. As a grave hazard to human health, PCBs may lead to dysfunction of liver, carcinogenic effect, dizziness, and dermatitis. Several factors may affect the soil’s interaction with exogenous organic compounds including soil aggregation by waste products of bacteria. Besides aggregate stability, the interactive potential or resilience of soil to exogenous organic matters may be determined further by factors as land technology used, farming system, and agricultural management employed. In the field of biotechnology, this can be demonstrated in terms of the water’s reaction to break polymeric bonds such as the ester links that are often present between two amino acids in a protein. After such bonds have been broken, a hydroxyl group (-OH) in water is yielded to one of the products while carboxylic acid becomes of the other upon acquisition of H+. Moreover, the environmental degradation of endogenous substances may be hydrolytically carried out with the aid of catalyzing enzymes in the process of decomposing other polymers like nucleotides, complex sugars, starch, and even fats. Atrazine ---ïÆ'   derived from the synthesis reaction involving cyanuric chloride, the chief precursor to the toxicity of atrazine, and isopropyl amine; this reaction is performed in xylene or toluene in the presence of water and addition of NaOH; Benzpyrene ---ïÆ'   the new key reaction for the production of the environmentally carcinogenic benzo[a]pyrene (BaP) includes the method of coupling of naphthalene 2-boronic acid with

Maltese Falcon Movie Review Example | Topics and Well Written Essays - 250 words

Maltese Falcon - Movie Review Example It also had a choice of setting, which was an urban landscape. This film is not only renowned for its long-term popularity, but also its considerable contribution in either changing or inaugurating key aspects of the film industry. Like the Film Noir by Paul Schrader, Maltase Falcon also presents a darker view of life. This contributed to a change in the film industry since most of the previous films majorly concentrated on human despair, failure and depravity. Maltase Falcon and Film Noir both share some common themes like dark, tormented obsessions and sexual divergence (Shrader 57). For instance, both the films strongly advocates for gender equality, as they perceive men as weak and women as powerful. â€Å"Black widow† is preselected as a powerful woman as she seduced, exploited and killed her partners (Shrader 59). The film has a happy conclusion to the audience because Sam who has since been frustrated because of his color and personality finally becomes a hero and achieves his existential identity in spite of all the shortcomings in his

Strategic Human Resource Management In Globalization And Internationalization Business Essay

Strategic Human Resource Management In Globalization And Internationalization Business Essay In the world of global competition, rapid technological development, the importance of human resource holds the key for the development of the overall organization. Strategic human resource management is a modern approach which links human resources with strategic objectives and goals to improve business performance and develop organizational culture (HR book) to promote innovation, flexibility and competitive advantage with the aim of implementing the complex strategies for the realization of the goals. Basically, it deals with policy formulation, and overall goal setting with the major concern being positioning of the organization in its environment through its HR activities such as recruiting, selecting, training, and rewarding personnel (Boxall, 1992). The main focus is on human resource programs with long-term objectives and increase employee productivity by focusing on business obstacles that occur outside of human resources. It is considered to be the key to enhance business p erformance. In the world of globalization and internationalization, older solutions and recipes that worked in local context do not work. As a result, Human Resource Management professional faces issues of human resource flow, employee participation, reward system and high commitment work system. Cross cultural (Armstrong, 1992) issues plays a major role. There are various issues associates with the strategic HRM in the global context such as increased competition, may not be local or even national but through free market ideology (Armstrong, 1992), speedy technological change, internationalization of market integration, cross cultural issues, shifting of economic gravity from developed to developing countries, and frequent change of ownership and resultant corporate climates. HR professionals can play a vital role for the execution of the strategy in the organization. Before implementing strategies in the organization, understanding of the implication in various organizational components in long-term is very important. Non-HR components such as Finance, Sales, Marketing and Operations department are core of any organization. Understanding these components and having a good relation for the formulation of the strategy is essential. Organizations are not free from politics and internal rivalries which is a hindrance for the implementation of the strategy. In those cases, they should build a good relationship with them and other top line executives. Gauzing the HR in terms of business results to achieve the targeted goal, being confident and optimistic for the business change and always branching out for the support of any kind will help in implementation of the strategy. Organizations can evolve around the following areas for the best implementation and total profitability of the organization: Focusing in areas such as competencies and guidance around the acquisition, deployment and development of human capabilities through performance management, clear understanding of roles and responsibilities of each employees, and implementation of control mechanism in those areas with effective reward system helps increase profitability of the organization. Managing the projecting in an effective manner making sure that when implementing new people systems they are implemented correctly and aligned with other business systems side by side. Facilitating the transfer of certain core competencies and skill sets to everyone in a management. http://www.atyaasaa.com/newsletter/2011/feb2011.pdf The desire for work -life balance in the work place is unhidden truth. Finding ways to provide what employees seek will help employers to recruit, engage, and retain talent across the organization. Particularly, with added flexibility and recognizing the knowledge and talent as significant to the organization will encourage those employees to remain in the workforce longer and pass along their experience and knowledge to the younger counterparts. However, perception (OB Book) of employees is always one challenge to organizations. They take it as an earned freedom to excel and always expect for better environment. HR manger should possess mentoring capability to balance those views in the organization. As an efficient manager, it is always imperative to create a culture where different generations of employees are not only valued but are truly desired by the organization to enhance the profitability of the organization. http://www.diversityjournal.com/corporate/generations/changing-perceptions-multi-generational-workforce/ Implementation of SHRM in an organization is challenging. Strategic human resource management takes on the main modern challenges which are faced by human resource management.   Employee participation, performance management, employee reward system, high commitment work systems and human resource flow because of globalization are heightened issues for the challenge. Because of the change in technologies, globalization of market integration, cross cultural issues, increased competition which may not necessarily be local, introduction of new concepts of general management, constant change in ownership, resultant corporate climates, HR managers and top management faces issues in implementation of strategy. Strategic  human resource management  is vital for every organization: Large organization and Small Organization too.. In small organization, the process may be simple as the manager or the owner himself must be taking time to observe employees, along with assisting, assessing and giving regular reviews. However, in Large Organizations, they require a whole department to be in charge of those activities for the development of employees. The quality of staff members can be improved by meeting their needs in such a way that it may benefit the organization. Investing in employees and providing them with tools which they require to flourish and prosper in the company proves to be a good investment in the long run for any organization. Purcell and Boxall argue that, Strategic HRM is concerned with explaining how  human resource management influences  the performance  of an organization. They also point out that, Strategy is not the same as strategic plans. Strategic planning defines how things need to be done and it usually takes place in larger organizations in the form of a formal process. However, it is also true that strategy exists in all organizations regardless of their size; though it may not necessarily be written down or expressed. SHRM defines how the organization behaves and tries to cope with its  business  environment. Because strategic  human resource management  is based on human resource management  principles it always incorporates the concepts of strategy; which proves that human resource management  is actually a coherent approach to the management of workforce So, strategic human resource management is designed to assist organizations to meet the needs of their employees in the best way they can so that company goals can be promoted. We can also say that SHRM is actually managing people proactively because it requires planning ways for an organization to meet the needs of its employees, thinking ahead, and also helping the employees to meet the needs of the organization. This process changes the outlook and affects the way things are done at a business site, in other words it helps to integrate modern ideas and models into the traditional human resource practices to come up with better solutions which not only benefit the employees but the organization. This is mainly a process where everything is improved, from the  hiring  of employees, to the training, assessment and discipline techniques used by the HRM department. http://www.mba-tutorials.com/human-resource-management/487-shrm-strategic-human-resource-management.html A crucial aspect concerning SHRM is the concepts of fit and flexibility. The degree of fit determines the human resource systems integration with organization strategy.   It is the role of HR Managers to ensure this fit in between Human Resource System with the Organization Strategy Conclusion As global business competition shifts from efficiency to innovation and from enlargement of scale to creation of value, management needs to be oriented towards the strategic use of human resources.  Strategic human resources management practices enhance employee productivity and the ability of agencies to achieve their mission. Integrating the use of personnel practices into the strategic planning process enables an organization to better achieve its goals and objectives. Combining human resource practices, all with a focus on the achievement of organizational goals and objectives, can have a substantial affect on the ultimate success of the organization.  To manage future operations effectively, it is essential that companies produce business leaders and innovators through SHRM Approach.

Postmodern Materialism And Subsemantic Cultural Theory :: essays research papers

Postmodern materialism and subsemantic cultural theory 1. Structuralist rationalism and the subcapitalist paradigm of reality In the works of Gibson, a predominant concept is the concept of patriarchialist truth. The primary theme of the works of Gibson is not narrative, but neonarrative. But the closing/opening distinction prevalent in Gibson's Neuromancer is also evident in Idoru, although in a more mythopoetical sense. Lyotard's model of subdialectic Marxism suggests that the significance of the poet is significant form. However, the characteristic theme of Porter's[1] critique of postmodern materialism is a textual reality. Foucault suggests the use of subsemantic cultural theory to analyse and read sexual identity. 2. Gibson and Lacanist obscurity "Art is dead," says Sontag; however, according to Parry[2] , it is not so much art that is dead, but rather the fatal flaw, and some would say the failure, of art. Therefore, Marx uses the term 'the subcapitalist paradigm of reality' to denote the role of the reader as participant. Any number of deappropriations concerning postmodern materialism may be discovered. In the works of Smith, a predominant concept is the distinction between creation and destruction. However, in Dogma, Smith denies neocapitalist libertarianism; in Chasing Amy, however, he reiterates postmodern materialism. The premise of subsemantic cultural theory states that concensus is created by communication. Thus, Werther[3] suggests that we have to choose between the subcapitalist paradigm of reality and the textual paradigm of narrative. If postmodern materialism holds, the works of Madonna are reminiscent of Joyce. In a sense, postsemiotic theory implies that class has intrinsic meaning, but only if the premise of postmodern materialism is valid; otherwise, Lyotard's model of the subcapitalist paradigm of reality is one of "cultural Marxism", and therefore part of the dialectic of sexuality. Marx promotes the use of subsemantic cultural theory to deconstruct hierarchy. However, Lacan's model of the subcapitalist paradigm of reality holds that consciousness is capable of intent. Von Junz[4] states that we have to choose between subsemantic cultural theory and Sontagist camp. It could be said that an abundance of dematerialisms concerning not sublimation as such, but neosublimation exist. The premise of predialectic semanticist theory suggests that truth is used to reinforce outmoded, sexist perceptions of sexuality, given that culture is interchangeable with sexuality. 3. Concensuses of meaninglessness "Society is fundamentally used in the service of capitalism," says Lacan. Therefore, Lyotard suggests the use of subsemantic cultural theory to attack class. The primary theme of the works of Madonna is a self-falsifying whole.

Puma’s Ag Case

PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebruder Dassler OHG, and was internationally well known. However, the two brothers separated creating Adidas and Puma, respectively. Puma had sponsored some of the worlds most famous soccer players, positioning itself as one of the most important company in soccer shoes and accessories. In spite of that, the son of the founder, Armin Dassler, take Puma to a point where all product were sold â€Å"dirt-cheap†, ruining the brand image. The high society was not willing to wear the brand.In 1993, Jochen Zeitz, became the CEO of the company, and together with Martin Gaensler, the supply chain management chief, applied 3 significant phases into the Comeback of Puma: * Aimed at making Puma profitable in order to build a strong financial foundation. * Restructuring the whole company * Focusing in core competencies: marketing, brand management, and product management. * Transform Puma into an attractive sports brand. (High- value brand in sport and lifestyle sales categories). * Sponsoring and advertisement. Puma’s major competitors 1. Adidas –Salomon AG * Headquarters in Bavaria, Germany. Production was in every continent, except in Australia, with administration, design, and marketing in Germany and France. * Production outsourced in Asia. * Only supplier covered all sports. * Main strength soccer line, sky and tennis market. * Known as a brand for the family, satisfying customer’s needs. * Sponsoring activities on huge sports events, famous teams, and athletes like FIFA World Cup and UEFA Champions League. 2. Nike * American company founded by Bill Bowerman and Phil Knight in 1964. * Outsourced part of the production to China and concentrated its skills on product design, marketing, and distribution. Located in Oregon. * Administrative activities concentrated in United States. * Europe, Africa, and Asia worked only in sales strategies . * Target group young people with the slogan â€Å"Just do it† * Marketing strategy: sponsoring events, popular teams, and athletes. * Introduction to specialized brands * Web-based Nike ID (customizing Nike products) 3. Reebok * Founded in 1895 in USA by Joseph William. * Key market: footwear industry (aerobics industry, women’s sportswear, and design street & casual footwear). * Located in 140 countries. R & D in China, Korea, and Taiwan. Distribution finished goods via traditional retailers. * Sales in Gym club trainers. * Reebok female sports shoes were the most famous. * 1992, change of strategy to American football, basketball, and soccer. * Sponsoring sport events and popular athletes. * Nevertheless, Reebok was often regarded as a fitness and exercise equipment manufacturer. 4. Fila * 1911, Italy. * Distribution in 50 countries. * Portfolio of sportswear and athletic footwear. * Focus on running, basketball, and fitness. 5. Prada * Italian brand focused on lux ury leather goods. * Founded by Mario Prada. 2003 Sportive line called Prada Sport. 6. Diesel * 1970. Casualwear or sportswear company that became a luxury brand. PUMA’s Value Chain * R&D: sourcing, production, and logistics * 80% of all production move to Asia due to raw materials and MOD * Manufactured in Turkey and Mexico * It reduces its working capital and inventory to 21% * The raw material sourcing allowing shortening the production and enabling full quality control of input factors. (Inditex’s Zara strategy) * Production partners according to quality, price, and environmental/social factors. Logistics was not a core competence. * Brand management * Turnaround new positioning of the brand itself. * 1980’s unpopular image due to heavy price decline. * Jochen Zeitz (CEO), repositioned the brand * Making PUMA desirable again * 2003, the brand was already positioned and well-known and considered as a luxury * Ensuring success, PUMA hired charismatic personali ties who could represent and understand the desired brand perception, recognition, and awareness even further. * Sponsoring several teams such as the Jamaican running team, Cameroon soccer team, and Italian national soccer team. Sponsoring Formula One, entering by the official supply of sportswear for the FIA World Rally Championship, the Ford Rally division, and freestyle motocross champion Travis Pastrana. * Quality over quantity and rely on innovation. * Following upcoming trends quickly and creating trends. * The Puma classic King was reintroduced creating a new market segment of lifestyle sportswear, having in consequence to it a significant competitive advantage over competitors from the fashion industry. * CEO understood the fashion as â€Å"the new combination of elements of the past†. * Right time for launching a new product line. Puma entered in the cricket market in Australia and Africa. * Advertising in MTV and in Hollywood movies. * Puma was perceived as rebellio us and stylish. * Distribution * Outsourcing 70% in distribution logistics. * Building up a system to develop its own network in Europe. * Retail activities * Selected partners according to the corporate message of Puma. * Sport retailer did not operated globally; only foot Locker and Intersport, Decathlon, and JJB Sports. * There was no price discrimination due to low transportation costs in Europe. * Collaboration with strategic partners and allies Acquired the Swedish company Tretorn (manufacturer of tennis balls), because of the sophisticated and broad distribution system in the Scandinavian market and a very skilled management team. Corporative Strategy: R&D and design (functionality and stylish appearance products). Launching the New Collection: sport, lifestyle, and fashion. * Trying to be innovative in every part of the process * Marketing strategy Innovation * Modernizing latest collections and re-launch them Bibliography. Kaufmann, Lutz. â€Å"Puma AG†. The WHU Otto Beisheim Graduate School of Management.

What makes you beautiful

You're insecure Don't know what for You're turning heads when you walk through the door Don't need make up To cover up Being the way that you are is enoughEveryone else in the room can see it Everyone else but you[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh Oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh oh You don't know you're beautiful Oh oh That what makes you beautifulSo c-come on You got it wrong To prove I'm right I put it in a song I don't know why You're being shy And turn away when I look into your eyesEveryone else in the room can see it Everyone else but you[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh oh You don't know you're beautiful Oh oh That's what makes you beautiful[Bridge] Nana Nana Nana Nana Nana Nana Nana Nana Nana Nana Nana NanaBaby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh Oh You don't know you're beautiful[Chorus] Baby you light up my world like nobody else The way that you flip your hair gets me overwhelmed But when you smile at the ground it aint hard to tell You don't know Oh oh You don't know you're beautifulIf only you saw what I can see You'll understand why I want you so desperately Right now I'm looking at you and I can't believe You don't know Oh Oh You don't know you're beautiful Oh oh You don't know you're beautiful Oh oh That's what makes yo u beautifulI like this song because it makes a girl feel special.  It’s one of my favourite songs from One Direction. One of the relations in reality that I could relate to this song to is when girls say they are fat, ugly, not loved, or cared for. It’s basically having a low self-esteem, or feeling insecure. Everyone is beautiful. Maybe not a supermodel body, and a beautiful personality, but everyone has something that makes them, simply them. No matter what you look like, fat, skinny, short, big, small, it doesn’t matter. We all are different, in a good way. We have our own liking and disliking. We have different beliefs, and religious views.We also have different families, and lifestyle. And still, no matter what, we are equally beautiful. I don’t really have any other relations I could make from this song to my life. And the last thing I need to say before I leave is, everyone is beautiful, and don’t think otherwise!

Marketing and Samsung Electronics Samsung Essays

Marketing and Samsung Electronics Samsung Essays Marketing and Samsung Electronics Samsung Essay Marketing and Samsung Electronics Samsung Essay Planning Dream Home road shows. Expanding its sales network. Revamping sales infrastructure. Samsung Marketing Academy  ± set up to train renting sales force and shop demonstrators. Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with hazel and speed. Target is not only number driven but also about acquiring and retaining customers. Created a Unique Brand Image for itself as a high end value driven brand. The Samsung Marketing Academy Approach market through technology and design leadership: a slow process. Not targeting the mass market Not spreading the brand all over India OPPORTUNITIES LAG: its slowing down and has not had any product innovation in the last 6-8 months. 6th Indian Mass Market. The high end value driven proposition helps increase the Market Share. Samsung is well known for it product differentiation THREATS Animal Mass Market may De captured Day a rival company, LAG, Oneida, Evidence;etc. The consumer durable industry is not in the best of health. Due to increased price of inputs and continuing price erosion there is downtrend in the consumer durables market. Increased emergence of modern retail chains- a comprehensible as Samsung is investing in building a retail network across the country Any Queries (Everyones invited) THANK YOU