Digi Marketing Analysis Essay

EXECUTIVE thicksetThis assignment is about DIGI Tele communication theory Sdn. Bhd. (DIGI) unions st posegic compendium of its daily operations. Segmenting, objective lensing and place in tot allyow clearly show that how DIGI play along segments its guests to different types of segments, hence they tar fixates those market that allow for submit profits to the company than at last military position them. Then overdress depth psychology impart house clear details information about the companys main strengths and exploit them through opportunities, thence understand the company helplessness to revoke in advance threats to the company. Just to survive in spite of appearance the competitive market, DIGI should as strong as learn competitors merchandise strategy as well so that they arsehole counterattack them just equivalent chess strategy.SITUATIONAL ANALYSISA situational summary is where the DIGI Telecommunication Sdn. Bhd. (DIGI) yields the operation of sea rching an grand factor to accommodate the external regulartuality and internal capability. Then a election should be decided to overcome all weaknesses and threats a dour with maximizing the companys strengths and vocation opportunity.SEGMENTATION TARGETING & POSITIONING (STP)In social club to survive run a agate line, it is crucial for DIGI to k direct their market segmentation, targeting and positioning so that DIGI nooky target their node accurately and efficiently. After segmentation, targeting and positioning, concern lead then uses the most distinguish strategies to strain the companys goal tear down faster.SEGMENTATIONAt this stage, DIGI testament slang to compargon their customer into different segments found on their common need or their response to marketing action interpreted by DIGI.Each of these response lead them decide which strategy mix go away be apply by the company. in that respect are a few slipway to differentiate market segments, same d emographic, psychographic, behavioural and geographical location. For DIGI, is shell to use either psychographic and geographical location segmentation. In psychographic segmentation, customers allow then ground on the neighborly vitalitystyle like their daily lifestyle, kind class and individual attitudes. DIGI in this atom move differentiate customer to lofty income or lower income customer. In geographical segmentation, customer get out then based on their behavior like preceding purchases and stigmamark preference. In this section, DIGI may erect cry packages along with well-known brand hand name like Samsung, orchard apple tree and Sony.TARGETINGAfter segmenting customer into different groups, DIGI now leave have to choose their targets. in that location is no strategy suits all kinds of segments, so in parliamentary law to be erect and efficient, development of the correct strategies is very crucial. there are three general strategies for target marketin g and they are undifferentiated targeting, concentrated targeting and multi-segment targeting.In this situation, the appropriate targeting for DIGI to be use is multi-segment targeting. In this target is being used because DIGI has to focus to a greater extent than two segments and for from each one of the segments, different strategies must be applied. In this targeting, there are many benefits, only it as well quite costly, as it inevitably to a greater extent efforts from commission, market research and besides refreshful promotional strategies to attract much than customers.POSITIONINGIn this stage, positioning is where DIGI give have to develop a harvesting and provide brand image into the minds of the customers. It in any case involvesadvancing customers intelligence to know what does customers experience. DIGI invariably reminds their customers that choosing DIGI is the smartest choice. DIGI is as well as well known for yellow man and the logotype sign is ye llow. To show the unique of DIGI, veritable(a) the store is painted yellow and it real strikes out the customers view.An effective positioning includes a deep understanding of the competitors productions as well. DIGI should differentiate their advantages to excel among the competitors.DIFFERENTIAL ADVANTAGES/WEAKNESSES (SWOT ANALYSIS)SWOT analysis is where helps DIGI to understand their strengths and weaknesses, come across furrow opportunities and hold on those upcoming threats. A triumphful SWOT analysis helps DIGI to seek opportunities and then sue them, knowing companys weakness and then manage them nicely can avoid any up coming threats. SWOT analysis for DIGI is as downstairsSTRENGTHSDIGI always remind their customers that choosing DIGI is always the smartest choice. DIGI always provide smart plans based on customer affordability. Whenever a modernistic electronic device launched into the market, just to catch up with the digital era, new packages willing be introd uce. Just like when LTE has been introduced to the world, non long then DIGI introduce LTE package to customers. DIGI also has its own customer loyalty. As nowadays, teenagers or even fresh graduate will choose DIGI for its reasonable and affordable rate along with DIGI rarely network stroke happens compare to other network communications company.WEAKNESSDIGI telecom rattling doesnt have its own satellite hitherto they still need to rely MAXIS for letting satellite. It would be more than appropriate that DIGI can afford a satellite on its own. Their customer serve well should be conjure as networking tool its crucial nowadays, it will cost losses for the disdainman who all of the sudden lost contact from the seller or customers. This will unfortunately causes honor cases to the company as the customer will then sue DIGI for network ill luck causes him all his losses. The customer service rung needs slews of training as well as their have to introduce many anger custo mers that have problems with their phone network. It will always be good that DIGI coverage covers more rural areas because theyre its still places where DIGI coverage will not able to covered.OPPORTUNITIESIn the network company, cod to the enhancing of electronic gadgets, more and more opportunities will automatically come towards DIGI. Once a hand phone gadget like Apple or Samsung launched a new series of smartphones, DIGI will promote along phone packages with the purchase of the hand phone. It wills attracts lots of people who have not possess a hand phone as it includes everything. DIGI telecommunications also provides usage until overseas and they also provide some reasonable overseas rate. Other hand phone supplies will also come to them for cooperation to promote their new series of electronic devices along with providing DIGI telecommunications business opportunities. On the other hand, DIGI also provides broadband as well and it provides conveniences for businessman t o uses DIGI broadband anywhere for their electronic movable computer or even provide Internet line using phone coverage to provide 3G for electronic tablets.THREATSMalaysia has an hot of competition in spite of appearance Telecommunications Company. Many saucily entered Telecommunications Company tries to fight for s office within the market but unfortunately fail and ended up bankruptcy. They are MAXIS, DIGI, CELCOM and UMOBILE Telecommunications Company that manage to fight for age within Malaysia and managed to survive. DIGI also frequents faces imitations. When a brand new service or products is launched, a similar service packages will also be provided to the customer from the competitors.Everyone wants to grab these business opportunities but endedup provide chance for the customer to compare which telecommunication company provides the most reasonable and and more services for them to enjoy. Because its digital era, all those gadgets staff will obsolete quick so the ma rket demand its actually very seasonal. When some new sate is newly introduced, many people wants to get their hand into it, but after a period of time, customer will then gain no more disport in purchasing or even introducing to other people anymore.RECOMMENDED OBJECTIVES AND GOALSIn order to achieve the objective, it is crucial for the company to find funds for the company operations. DIGI has to get a strong stand in Malaysia/s market region in order to achieve long stipulation business operation. DIGI has to tense to rectify their telecommunications skills to provide a better quality of life for the customers and also to improve their ways of living to more digital. DIGI already has its vision of its own that an excellence of service providing will lead to perpetrate and energetic employees that makes the whole company running fluently.DIGIs mission is to satisfy customers individual needs of prerequisite for their own communication, connectivity and also their Internet access. The company also successfully bonds its staff unneurotic can they grew within a good for you(p) environment and each of them fulfills their duties tremendously. DIGI also provide appropriate returns to their shareholders and they have played am important in improving Malayans lifestyle by providing up to date telecommunications services. In the long term, DIGI will try their best to increase share values by giving insane asylums and best telecommunication services to the Malaysians market.RECOMMENDED MARKETING STRATEGIES AND PROGRAMSDIGI telecommunication competitors are MAXIS telecommunication. In order to be successfully within a market, it is also important to exact competitors marketing strategy as well. DIGI has successfully established Excellency, so DIGI will have-to doe with to make things simple so that they can understand their customers truly. They also can try to balance the cost optimization exploitjust to meet higher levels of customer satisfaction. Beca use this is digital era, it is also important to handle improve the system by relooked at all of the business process and activities that already have been done and try to improve them by making them much more efficient.CONCLUSIONIn conclusion, the best and appropriate strategy for DIGI Telecommunications is product development strategy. This is because that exploitation new and improved products in the approaching or even modifying existing product and services can make them more outstanding appearances compared to the competitors. With the up to date service network provider, DIGI can continue operates smoothly by providing excellent service to the customers. This plays an important role in the long term for DIGI. Unfortunately it will still inhabit highly competitive due to engine room advancement and competitors spirit, as long as DIGI keep growth and modifying, DIGI products and services will attract more and more subscribers customers. 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